Rascasse Audience Intelligence

Australian Labor Party Audience in United States

A data profile of the people who buy, follow and care about Australian Labor Party in United States — modelled from more than twelve digital signal sources. Australian Labor Party has an estimated audience of 3,692,491 people in United States.

#3among Political party in United States#39among NGO / Political Party in United States#561in Politics & Society

The average Australian Labor Party fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Politico, New York Post, with strongest over-indexing on Drudge Report (14.4× the country average).

Demographically, the Australian Labor Party audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australian Labor Party fan in United States is balanced, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian Labor Party profile in United States.

Audience size
3.7M
in United States
Gender
46.0%♀
54.0% male
Age
44.2
average years
Country rank
#8607
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian Labor Party fans

46.0% are female, 54.0% are male, average age 44.2.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Australian Labor Party audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.2
Estimated audience size3,692,491
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Australian Labor Party audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Australian Labor Party audience comes from United States.

Worldwide audience distribution share by country for Australian Labor Party
CountryShare
United States58.1%
Japan8.3%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian Labor Party audience in United States is strongest.

Fig. 05

Top regions by affinity

Australian Labor Party fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K1.45×
02Alaska~10K1.41×
03Mississippi~40K1.40×
04Maine~20K1.37×
05Minnesota~70K1.29×
06Montana~10K1.29×
07Tennessee~90K1.28×
08Alabama~60K1.22×
09Colorado~70K1.17×
10Idaho~20K1.16×
11Kentucky~50K1.15×
12North Dakota~9K1.14×
13Iowa~30K1.13×
14Wyoming~6K1.12×
15West Virginia~20K1.11×
16New Hampshire~20K1.11×
17Nebraska~20K1.09×
18South Dakota~9K1.04×
19Oklahoma~40K1.02×
20Utah~30K1.01×
21Ohio~100K1.00×
22Georgia~100K0.99×
23Kansas~30K0.99×
24Delaware~10K0.96×
25Indiana~60K0.95×
26South Carolina~50K0.95×
27North Carolina~100K0.94×
28Washington~70K0.94×
29Connecticut~30K0.94×
30Texas~300K0.93×
31Michigan~90K0.92×
32Arizona~70K0.92×
33Pennsylvania~100K0.90×
34Wisconsin~50K0.90×
35Missouri~50K0.89×
36Illinois~100K0.88×
37Oregon~40K0.88×
38Arkansas~30K0.88×
39Washington, District of Columbia~10K0.88×
40Virginia~80K0.87×
41Florida~200K0.86×
42California~300K0.85×
43Nevada~30K0.85×
44New Mexico~20K0.85×
45New York~200K0.84×
46New Jersey~80K0.82×
47Hawaii~10K0.81×
48Maryland~50K0.79×
49Rhode Island~9K0.79×
50Massachusetts~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Australian Labor Party, United States
0.74×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian Labor Party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian Labor Party audience
#·InterestCategoryAffinity×
01Drudge ReportSports14.40×
02PoliticoPolitics & Society11.98×
03New York PostNews6.59×
04Yosemite National ParkTravel & Leisure5.78×
05Kid RockMusic & Radio5.08×
06Harvard UniversityBusiness & Career3.90×
07Sustainable energyHome & Garden3.88×
08Renewable energyBusiness & Career2.92×
09RokuMovies & TV2.77×
10Barnes & NobleLiterature2.68×
11Emmy AwardMovies & TV2.55×
12The Washington PostNews2.42×
13Ace HardwareHome & Garden2.19×
14ThanksgivingKids & Family1.99×
15Real propertyHome & Garden1.96×
16Nonprofit organizationPolitics & Society1.82×
17Wells FargoBusiness & Career1.74×
18GeneticsKids & Family1.70×
19FlowerHome & Garden1.58×
20American AirlinesTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian Labor Party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian Labor Party audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.01×
SustainabilityBALANCE1.91×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian Labor Party audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.84×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian Labor Party have in United States?

Australian Labor Party has an estimated audience of 3,692,491 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Australian Labor Party fans?

46.0% of Australian Labor Party fans are female, 54.0% are male, with an average age of 44.2 years.

03

Which brands do Australian Labor Party fans like most?

Australian Labor Party fans show strongest brand affinity for Drudge Report (14.4×), Politico (11.98×), and New York Post (6.59×) over the country average.

04

Where do Australian Labor Party fans live in United States?

Australian Labor Party fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Australian Labor Party fans also like?

Beyond Australian Labor Party itself, the audience over-indexes on Politico (11.98×), New York Post (6.59×), Sustainable energy (3.88×), and Yosemite National Park (5.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Labor Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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