Australian Labor Party Audience in United States

Australian Labor Party has an estimated audience of 3,661,918 people in United States. 46.0% are female, 54.0% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, Drudge Report, StubHub, Capital One.

The average Australian Labor Party fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, Drudge Report, with strongest over-indexing on Finnair (675× the country average). Demographically, the Australian Labor Party audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

Demographics of Australian Labor Party fans

Demographic split for Australian Labor Party audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.2
Estimated audience size3,661,918

Audience persona

The typical Australian Labor Party fan in United States is balanced, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Australian Labor Party in United States
RegionReachAffinity
California443,3351.1×
Texas310,3990.99×
Florida243,0280.98×
New York209,7331.02×
Georgia124,4541.1×
Illinois118,6940.97×
North Carolina117,1071.06×
Pennsylvania117,0570.95×
Ohio114,7801.02×
Tennessee94,1311.28×
New Jersey91,8020.99×
Michigan89,4750.93×
Virginia89,1971×
Massachusetts68,2450.95×
Washington67,9640.93×
Minnesota64,9401.24×
Arizona64,5240.86×
Colorado64,2241.11×
Louisiana64,2011.36×
Indiana61,3720.92×
Maryland58,4390.93×
South Carolina55,3971.01×
Kentucky55,2411.2×
Missouri53,5310.91×
Alabama51,3011×
Mississippi47,5701.58×
Wisconsin46,6530.85×
Oklahoma40,1900.99×
Oregon38,1950.91×
Connecticut38,1741.04×
Iowa34,4361.14×
Utah32,5310.99×
Arkansas31,4331.04×
Nevada31,0720.88×
Kansas27,7800.96×
West Virginia17,8511.05×
Nebraska17,2830.94×
Idaho17,0840.93×
New Mexico14,2410.78×
Hawaii13,5520.86×
New Hampshire12,7470.88×
Maine12,3870.94×
Washington, District of Columbia11,7441.07×
Delaware11,7171.16×
Montana11,3881.12×
Rhode Island10,4150.89×
Alaska7,6650.98×
South Dakota7,0600.83×
North Dakota6,5120.87×
Vermont4,6560.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian Labor Party audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Drudge Report13.76×Sports
StubHub15.69×Travel & Leisure
Capital One6.81×Business & Career
DocuSign15.07×Technology & Electronics
Google Maps5.14×Internet & Social Media
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Indeed.com5.12×Business & Career
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Politico9.93×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian Labor Party audience
TraitClusterScore
IndividualismJOY1.61
SustainabilityBALANCE1.58
Need for SecurityCONSERVATISM1.44
Quality AwarenessPREMIUM1.26
Career OrientationPOWER1.23
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Australian Labor Party
CountryShare
United States46.8%
Australia21.9%
Japan6.7%

See Australian Labor Party audiences in other countries

More Political party audiences in United States

Frequently asked questions

How many fans does Australian Labor Party have in United States?

Australian Labor Party has an estimated audience of 3,661,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Australian Labor Party fans?

46.0% of Australian Labor Party fans are female, 54.0% are male, with an average age of 44.2 years.

Which brands do Australian Labor Party fans like most?

Australian Labor Party fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Drudge Report (13.76×) over the country average.

Where do Australian Labor Party fans live in United States?

Australian Labor Party fans in United States are most concentrated in California (reach 443,335), Texas (reach 310,399), and Florida (reach 243,028). These three regions account for the largest share of the active audience.

What other brands do Australian Labor Party fans also like?

Beyond Australian Labor Party itself, the audience over-indexes on AccuWeather (15.97×), Drudge Report (13.76×), StubHub (15.69×), and Capital One (6.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Labor Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.