Kid Rock Audience in United States

Kid Rock logo

Kid Rock has an estimated audience of 6,509,693 people in United States. 45.3% are female, 54.7% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Willie Nelson, Cracker Barrel Old Country Store, Dennis Quaid, Georgie & Mandy's First Marriage, Clint Eastwood.

The average Kid Rock fan in United States is 46.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Willie Nelson, Cracker Barrel Old Country Store, Dennis Quaid, with strongest over-indexing on Willie Nelson (9.61× the country average). Demographically, the Kid Rock audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Kid Rock fans

Demographic split for Kid Rock audience in United States
MetricValue
Female45.3%
Male54.7%
Average age46.6
Estimated audience size6,509,693

Audience persona

The typical Kid Rock fan in United States is balanced, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Top regions in United States

Top regions ranked by reach for Kid Rock in United States
RegionReachAffinity
California495,1820.69×
Texas465,1310.83×
Florida407,3620.92×
New York278,0710.76×
Michigan254,2061.49×
Tennessee235,6861.8×
Ohio233,6251.16×
Pennsylvania223,9521.02×
North Carolina208,2101.06×
Illinois207,3660.96×
Georgia182,6230.91×
Indiana147,3231.24×
Virginia139,5150.88×
Kentucky130,9891.6×
New Jersey130,6940.79×
Missouri127,5261.22×
Wisconsin115,5171.18×
Alabama114,0591.25×
Minnesota112,1561.2×
South Carolina110,0581.12×
Washington104,2320.8×
Arizona103,3310.78×
Massachusetts103,0760.8×
Oklahoma95,4151.32×
Louisiana94,6071.13×
Colorado87,2180.85×
Maryland79,6740.71×
Oregon64,6420.87×
Arkansas63,9681.19×
Iowa62,7971.17×
Mississippi60,4671.13×
Kansas59,3041.16×
Connecticut54,1410.83×
Nevada46,2860.74×
Utah45,4230.78×
Nebraska41,2721.26×
West Virginia40,3931.33×
Idaho31,0790.95×
New Mexico25,6530.79×
Maine23,1140.99×
New Hampshire22,2950.87×
Montana18,9351.05×
South Dakota18,5081.23×
Rhode Island15,6760.76×
North Dakota14,1721.06×
Hawaii14,1440.51×
Washington, District of Columbia13,4300.69×
Delaware13,3600.74×
Alaska9,4520.68×
Vermont9,2760.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kid Rock audience
BrandAffinityCategory
Willie Nelson9.61×Music & Radio
Cracker Barrel Old Country Store7.73×Food & Beverages
Dennis Quaid11.44×Movies & TV
Georgie & Mandy's First Marriage4.99×Movies & TV
Clint Eastwood6.54×Movies & TV
Rehab18.48×Music & Radio
Peter Thiel7.92×Business & Career
Online shopping1.53×Shopping
Fox News Channel1.58×Movies & TV
CNN1.78×Movies & TV
Pamela Anderson4.12×Movies & TV
Bluegrass music4.18×Music & Radio
Singer-songwriter1.94×Music & Radio
Robert Redford3.5×Movies & TV
David Cross9.92×Movies & TV
President of the United States2.19×Politics & Society
Human sexuality2.04×Kids & Family
Tennessee Volunteers football4.45×Sports
Roseanne Barr10.1×Movies & TV
Comedian2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kid Rock audience
TraitClusterScore
PatriotismCONSERVATISM1.44
ExtroversionTHRILL1.41
IndividualismJOY1.28
TraditionCONSERVATISM1.2
Convenience OrientationPREMIUM1.17
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Kid Rock
CountryShare
United States69.7%
Canada5.5%
Germany3.2%

See Kid Rock audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Kid Rock have in United States?

Kid Rock has an estimated audience of 6,509,693 people in United States, concentrated in California and Texas.

What is the gender split and age of Kid Rock fans?

45.3% of Kid Rock fans are female, 54.7% are male, with an average age of 46.6 years.

Which brands do Kid Rock fans like most?

Kid Rock fans show strongest brand affinity for Willie Nelson (9.61×), Cracker Barrel Old Country Store (7.73×), and Dennis Quaid (11.44×) over the country average.

Where do Kid Rock fans live in United States?

Kid Rock fans in United States are most concentrated in California (reach 495,182), Texas (reach 465,131), and Florida (reach 407,362). These three regions account for the largest share of the active audience.

What other brands do Kid Rock fans also like?

Beyond Kid Rock itself, the audience over-indexes on Cracker Barrel Old Country Store (7.73×), Dennis Quaid (11.44×), Georgie & Mandy's First Marriage (4.99×), and Clint Eastwood (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kid Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.