Kid Rock Audience in Germany
Kid Rock has an estimated audience of 302,777 people in Germany. 42.3% are female, 57.7% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rehab, Hobby Lobby, Bahamas, Rubbermaid, Jack White.
The average Kid Rock fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rehab, Hobby Lobby, Bahamas, with strongest over-indexing on Rehab (99.56× the country average). Demographically, the Kid Rock audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Kid Rock fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 38.5 |
| Estimated audience size | 302,777 |
Audience persona
The typical Kid Rock fan in Germany is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Rehab.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,662 | 1.08× |
| Bayern | 59,557 | 1.22× |
| Baden-Württemberg | 42,967 | 1.04× |
| Niedersachsen | 29,479 | 1× |
| Hessen | 26,284 | 1.14× |
| Berlin | 17,170 | 1.27× |
| Rheinland-Pfalz | 15,736 | 1.04× |
| Sachsen | 13,619 | 0.92× |
| Schleswig-Holstein | 11,767 | 1.08× |
| Hamburg | 8,186 | 1.2× |
| Brandenburg | 7,545 | 0.8× |
| Thüringen | 6,198 | 0.8× |
| Sachsen-Anhalt | 5,875 | 0.75× |
| Mecklenburg-Vorpommern | 4,630 | 0.8× |
| Saarland | 3,243 | 0.87× |
| Bremen | 2,544 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rehab | 99.56× | Music & Radio |
| Hobby Lobby | 56.46× | Home & Garden |
| Bahamas | 20× | Music & Radio |
| Rubbermaid | 61.78× | Home & Garden |
| Jack White | 12.02× | Movies & TV |
| Jimmy Page | 22.77× | Music & Radio |
| Yummly | 72.17× | Food & Beverages |
| Fashion illustration | 20× | Arts & Culture |
| Pamela Anderson | 10.1× | Movies & TV |
| Rascal Flatts | 75.78× | Music & Radio |
| King King | 8.11× | Music & Radio |
| Ticketmaster | 6.33× | Travel & Leisure |
| The Wire (magazine) | 20× | Fashion & Accessoires |
| Billy Idol | 10.98× | Music & Radio |
| Kane Brown | 82.2× | Music & Radio |
| Fixer Upper (TV series) | 20× | Home & Garden |
| Reba McEntire | 37.65× | Music & Radio |
| Appliqué | 19.8× | Fashion & Accessoires |
| Scorpions (band) | 5.81× | Music & Radio |
| The Script | 47.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Spirituality | BALANCE | 1.46 |
| Individualism | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.22 |
| Extroversion | THRILL | 1.21 |
| Convenience Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.7% |
| Canada | 5.5% |
| Germany | 3.2% |
See Kid Rock audiences in other countries
More Music & Radio audiences in Germany
- Helene Fischer (10,794,585)
- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
Frequently asked questions
How many fans does Kid Rock have in Germany?
Kid Rock has an estimated audience of 302,777 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kid Rock fans?
42.3% of Kid Rock fans are female, 57.7% are male, with an average age of 38.5 years.
Which brands do Kid Rock fans like most?
Kid Rock fans show strongest brand affinity for Rehab (99.56×), Hobby Lobby (56.46×), and Bahamas (20×) over the country average.
Where do Kid Rock fans live in Germany?
Kid Rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,662), Bayern (reach 59,557), and Baden-Württemberg (reach 42,967). These three regions account for the largest share of the active audience.
What other brands do Kid Rock fans also like?
Beyond Kid Rock itself, the audience over-indexes on Hobby Lobby (56.46×), Bahamas (20×), Rubbermaid (61.78×), and Jack White (12.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kid Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.