Rascasse Audience Intelligence

Fixer Upper (TV series) Audience in Germany

Name: Fixer Upper (TV series) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fixer Upper (TV series) in Germany — modelled from more than twelve digital signal sources. Fixer Upper (TV series) has an estimated audience of 255,266 people in Germany.

#1226among Movie / TV Show / Series in Germany #921in Home & Garden

The average Fixer Upper (TV series) fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kmart, Slickdeals, The Container Store, with strongest over-indexing on Kmart (148.3× the country average).

Demographically, the Fixer Upper (TV series) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fixer Upper (TV series) fan in Germany is more female, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Kmart.

Category: Home & Garden · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fixer Upper (TV series) profile in Germany.

Audience size

255K

in Germany

Gender

72.1%♀

27.9% male

Age

35.5

average years

Country rank

#19402

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fixer Upper (TV series) viewers

72.1% are female, 27.9% are male, average age 35.5.

Fig. 02

Gender split

72.1%

Female

27.9%

Male

Demographic split for Fixer Upper (TV series) audience in Germany
Metric	Value
Female	72.1%
Male	27.9%
Average age	35.5
Estimated audience size	255,266

Fig. 03

Age distribution

Age distribution of the Fixer Upper (TV series) audience in Germany
Age bracket	Share	%
16-19		27%
20-29		21%
30-39		22%
40-49		21%
50+		10%

Fig. 04

Worldwide distribution

20.1%

of the worldwide Fixer Upper (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Fixer Upper (TV series)
Country	Share
United States	32.4%
Germany	20.1%
Australia	11.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fixer Upper (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fixer Upper (TV series) fans by region: top regions in Germany
#	Region	Reach	×
01	Mecklenburg-Vorpommern	~7K	1.32×
02	Brandenburg	~10K	1.31×
03	Sachsen-Anhalt	~9K	1.30×
04	Niedersachsen	~30K	1.11×
05	Schleswig-Holstein	~10K	1.10×
06	Thüringen	~7K	1.03×
07	Rheinland-Pfalz	~10K	1.01×
08	Sachsen	~10K	1.01×
09	Saarland	~3K	1.00×
10	Bayern	~40K	0.87×
11	Nordrhein-Westfalen	~50K	0.86×
12	Hamburg	~5K	0.86×
13	Bremen	~2K	0.86×
14	Baden-Württemberg	~30K	0.81×
15	Berlin	~10K	0.80×
16	Hessen	~20K	0.79×

Affinity by region — Fixer Upper (TV series), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fixer Upper (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fixer Upper (TV series) audience
#	Interest	Category	×
01	Kmart	Shopping	148.30×
02	The Container Store	Shopping	116.33×
03	Slickdeals	Shopping	88.76×
04	becoming minimalist	Health	78.13×
05	Hobby Lobby	Home & Garden	26.64×
06	Vestiaire Collective	Fashion & Accessoires	18.43×
07	Bosch (TV series)	Movies & TV	9.53×
08	Kitchen Design	Home & Garden	8.45×
09	Vegetable Gardening	Food & Beverages	7.93×
10	Art Collecting	Arts & Culture	7.02×
11	Instant Gaming	Games	6.28×
12	Home Design	Home & Garden	4.73×
13	Handmade	Home & Garden	4.13×
14	Handmade Crafts	Kids & Family	4.11×
15	Home Interior Design	Home & Garden	3.25×
16	Architecture & Design	Business & Career	3.10×
17	Consumer electronics	Technology & Electronics	1.94×
18	Design	Home & Garden	1.90×
19	Business	Business & Career	1.89×
20	Europe	Travel & Leisure	1.86×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fixer Upper (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fixer Upper (TV series) audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.68×
Individualism	JOY	1.64×
Creativity	OPEN	1.37×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fixer Upper (TV series) audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.67×
Patriotism	CONSERVATISM	0.69×
Career Orientation	POWER	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fixer Upper (TV series) have in Germany?

Fixer Upper (TV series) has an estimated audience of 255,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fixer Upper (TV series) viewers?

72.1% of Fixer Upper (TV series) fans are female, 27.9% are male, with an average age of 35.5 years.

Which brands do Fixer Upper (TV series) fans like most?

Fixer Upper (TV series) fans show strongest brand affinity for Kmart (148.3×), Slickdeals (88.76×), and The Container Store (116.33×) over the country average.

Where do Fixer Upper (TV series) fans live in Germany?

Fixer Upper (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Fixer Upper (TV series) fans also like?

Beyond Fixer Upper (TV series) itself, the audience over-indexes on Slickdeals (88.76×), The Container Store (116.33×), becoming minimalist (78.13×), and Home Design (4.73×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Fixer Upper (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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