Fixer Upper (TV series) Audience in Germany
Fixer Upper (TV series) has an estimated audience of 266,136 people in Germany. 72.1% are female, 27.9% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kmart, Slickdeals, The Container Store, becoming minimalist, Home Design.
The average Fixer Upper (TV series) fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kmart, Slickdeals, The Container Store, with strongest over-indexing on Kmart (148.3× the country average). Demographically, the Fixer Upper (TV series) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Movie / TV Show / Series
Demographics of Fixer Upper (TV series) fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 35.5 |
| Estimated audience size | 266,136 |
Audience persona
The typical Fixer Upper (TV series) fan in Germany is more female, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Kmart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,485 | 0.88× |
| Bayern | 38,177 | 0.89× |
| Baden-Württemberg | 30,165 | 0.83× |
| Niedersachsen | 29,087 | 1.13× |
| Hessen | 16,152 | 0.8× |
| Rheinland-Pfalz | 13,305 | 1× |
| Sachsen | 13,191 | 1.01× |
| Brandenburg | 10,888 | 1.32× |
| Schleswig-Holstein | 10,574 | 1.11× |
| Berlin | 10,079 | 0.85× |
| Sachsen-Anhalt | 8,909 | 1.29× |
| Thüringen | 6,908 | 1.02× |
| Mecklenburg-Vorpommern | 6,590 | 1.3× |
| Hamburg | 5,251 | 0.87× |
| Saarland | 3,122 | 0.96× |
| Bremen | 1,807 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kmart | 148.3× | Shopping |
| Slickdeals | 88.76× | Shopping |
| The Container Store | 116.33× | Shopping |
| becoming minimalist | 78.13× | Health |
| Home Design | 4.73× | Home & Garden |
| Bosch (TV series) | 9.53× | Movies & TV |
| Vestiaire Collective | 18.43× | Fashion & Accessoires |
| Friends | 3.95× | Movies & TV |
| Vegetable Gardening | 7.93× | Food & Beverages |
| Hobby Lobby | 26.64× | Home & Garden |
| Consumer electronics | 1.94× | Technology & Electronics |
| Instant Gaming | 6.28× | Games |
| Design | 1.9× | Home & Garden |
| Handmade | 4.13× | Home & Garden |
| Business | 1.89× | Business & Career |
| Architecture & Design | 3.1× | Business & Career |
| Europe | 1.86× | Travel & Leisure |
| Home Interior Design | 3.25× | Home & Garden |
| Kitchen Design | 8.45× | Home & Garden |
| Handmade Crafts | 4.11× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.32 |
| DIY Mentality | THRILL | 2.64 |
| Quality Awareness | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.85 |
| Sports Activity | POWER | 1.79 |
| Luxury Orientation | PREMIUM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 20.5% |
| Australia | 11.4% |
See Fixer Upper (TV series) audiences in other countries
- Fixer Upper (TV series) — United States
- Fixer Upper (TV series) — United Kingdom
- Fixer Upper (TV series) — France
- Fixer Upper (TV series) — Italy
- Fixer Upper (TV series) — Spain
- Fixer Upper (TV series) — Brazil
- Fixer Upper (TV series) — Japan
- Fixer Upper (TV series) — South Korea
- Fixer Upper (TV series) — India
More Home & Garden audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Fixer Upper (TV series) have in Germany?
Fixer Upper (TV series) has an estimated audience of 266,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fixer Upper (TV series) fans?
72.1% of Fixer Upper (TV series) fans are female, 27.9% are male, with an average age of 35.5 years.
Which brands do Fixer Upper (TV series) fans like most?
Fixer Upper (TV series) fans show strongest brand affinity for Kmart (148.3×), Slickdeals (88.76×), and The Container Store (116.33×) over the country average.
Where do Fixer Upper (TV series) fans live in Germany?
Fixer Upper (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,485), Bayern (reach 38,177), and Baden-Württemberg (reach 30,165). These three regions account for the largest share of the active audience.
What other brands do Fixer Upper (TV series) fans also like?
Beyond Fixer Upper (TV series) itself, the audience over-indexes on Slickdeals (88.76×), The Container Store (116.33×), becoming minimalist (78.13×), and Home Design (4.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fixer Upper (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.