Kitchen Design Audience in Germany
Kitchen Design has an estimated audience of 998,493 people in Germany. 67.7% are female, 32.3% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Indigenous Australian art, Gil Ofarim, Resident Evil: The Final Chapter, Cloppenburg, Product design.
The average Kitchen Design fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Indigenous Australian art, Gil Ofarim, Resident Evil: The Final Chapter, with strongest over-indexing on Indigenous Australian art (9.7× the country average). Demographically, the Kitchen Design audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen Design fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 36.0 |
| Estimated audience size | 998,493 |
Audience persona
The typical Kitchen Design fan in Germany is more female, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Indigenous Australian art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,313 | 0.84× |
| Hessen | 169,488 | 2.23× |
| Bayern | 167,451 | 1.04× |
| Baden-Württemberg | 129,229 | 0.95× |
| Berlin | 96,049 | 2.15× |
| Niedersachsen | 70,838 | 0.73× |
| Rheinland-Pfalz | 41,985 | 0.84× |
| Sachsen | 28,068 | 0.57× |
| Schleswig-Holstein | 26,311 | 0.73× |
| Hamburg | 24,816 | 1.1× |
| Brandenburg | 23,809 | 0.77× |
| Sachsen-Anhalt | 19,266 | 0.74× |
| Thüringen | 13,776 | 0.54× |
| Saarland | 11,698 | 0.95× |
| Mecklenburg-Vorpommern | 10,826 | 0.57× |
| Bremen | 10,561 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indigenous Australian art | 9.7× | Arts & Culture |
| Gil Ofarim | 2.08× | Music & Radio |
| Resident Evil: The Final Chapter | 20× | Movies & TV |
| Cloppenburg | 5.99× | Travel & Leisure |
| Product design | 2.15× | Business & Career |
| Natural rubber | 3× | Cars & Mobility |
| Progressive rock | 2× | Music & Radio |
| Capannelle Racecourse | 85.71× | Sports |
| Staycation | 3.58× | Home & Garden |
| Gloria | 4.15× | Music & Radio |
| Mechanic | 1.55× | Cars & Mobility |
| De Buyer | 6.88× | Home & Garden |
| Nurse education | 1.6× | Kids & Family |
| Glossier | 5.36× | Beauty & Wellness |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| The Godfather Part II | 7.07× | Movies & TV |
| Information sensitivity | 3.09× | Technology & Electronics |
| Coworking | 2.35× | Business & Career |
| Anton Hofreiter | 3.14× | Politics & Society |
| Peat | 4.08× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.42 |
| Convenience Orientation | PREMIUM | 2.22 |
| Design Affinity | PREMIUM | 2.14 |
| DIY Mentality | THRILL | 2.04 |
| Sports Activity | POWER | 1.64 |
| Urban Lifestyle | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 10.0% |
| Germany | 5.8% |
See Kitchen Design audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kitchen Design have in Germany?
Kitchen Design has an estimated audience of 998,493 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Kitchen Design fans?
67.7% of Kitchen Design fans are female, 32.3% are male, with an average age of 36.0 years.
Which brands do Kitchen Design fans like most?
Kitchen Design fans show strongest brand affinity for Indigenous Australian art (9.7×), Gil Ofarim (2.08×), and Resident Evil: The Final Chapter (20×) over the country average.
Where do Kitchen Design fans live in Germany?
Kitchen Design fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,313), Hessen (reach 169,488), and Bayern (reach 167,451). These three regions account for the largest share of the active audience.
What other brands do Kitchen Design fans also like?
Beyond Kitchen Design itself, the audience over-indexes on Gil Ofarim (2.08×), Resident Evil: The Final Chapter (20×), Cloppenburg (5.99×), and Product design (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.