Rascasse Audience Intelligence

Kitchen Design Audience in Germany

A data profile of the people who buy, follow and care about Kitchen Design in Germany — modelled from more than twelve digital signal sources. Kitchen Design has an estimated audience of 998,493 people in Germany.

#3169among Topic in Germany#429in Home & Garden

The average Kitchen Design fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Kitchenware, Citibank, Smart device, with strongest over-indexing on Kitchenware (23.94× the country average).

Demographically, the Kitchen Design audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitchen Design fan in Germany is more female, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen Design profile in Germany.

Audience size
998K
in Germany
Gender
67.7%♀
32.3% male
Age
36.0
average years
Country rank
#6534
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen Design fans

67.7% are female, 32.3% are male, average age 36.0.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Kitchen Design audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age36.0
Estimated audience size998,493
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Kitchen Design audience in Germany
Age bracketShare%
16-1920%
20-2928%
30-3924%
40-4920%
50+8%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Kitchen Design audience comes from Germany.

Worldwide audience distribution share by country for Kitchen Design
CountryShare
United States27.9%
United Kingdom10.0%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen Design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitchen Design fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.08×
02Berlin~80K1.78×
03Bremen~9K1.10×
04Hamburg~20K1.05×
05Bayern~200K1.02×
06Saarland~10K1.01×
07Baden-Württemberg~100K0.93×
08Rheinland-Pfalz~50K0.92×
09Brandenburg~30K0.92×
10Sachsen-Anhalt~20K0.91×
11Mecklenburg-Vorpommern~20K0.91×
12Thüringen~20K0.89×
13Schleswig-Holstein~30K0.87×
14Nordrhein-Westfalen~200K0.83×
15Niedersachsen~80K0.80×
16Sachsen~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Kitchen Design, Germany
0.79×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen Design audience
#·InterestCategoryAffinity×
01CitibankBusiness & Career63.64×
02KitchenwareHome & Garden23.94×
03DFS (British retailer)Shopping15.39×
04Kitchen cabinetHome & Garden13.15×
05Washing machineHome & Garden12.69×
06Botanical gardenHome & Garden10.97×
07Baileys Irish CreamFood & Beverages10.91×
08Smart deviceTechnology & Electronics10.27×
09SiemensHome & Garden8.91×
10Art CollectingArts & Culture7.31×
11Property finderHome & Garden5.62×
12Home automationTechnology & Electronics5.49×
13Terraced houseHome & Garden4.85×
14Home AppliancesHome & Garden4.41×
15Starter homeHome & Garden4.07×
16Modern architectureArts & Culture3.81×
17ImmoScout24Home & Garden3.45×
18HugendubelShopping3.26×
19Women's clothingFashion & Accessoires2.13×
20IKEAHome & Garden2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen Design audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.09×
Design AffinityPREMIUM2.55×
Convenience OrientationPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen Design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Social Media UsageJOY0.86×
Community OrientationOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen Design have in Germany?

Kitchen Design has an estimated audience of 998,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kitchen Design fans?

67.7% of Kitchen Design fans are female, 32.3% are male, with an average age of 36.0 years.

03

Which brands do Kitchen Design fans like most?

Kitchen Design fans show strongest brand affinity for Kitchenware (23.94×), Citibank (63.64×), and Smart device (10.27×) over the country average.

04

Where do Kitchen Design fans live in Germany?

Kitchen Design fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen Design fans also like?

Beyond Kitchen Design itself, the audience over-indexes on Citibank (63.64×), Smart device (10.27×), Washing machine (12.69×), and Botanical garden (10.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Kitchen Design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitchen Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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