Botanical garden Audience in Germany
Botanical garden has an estimated audience of 1,810,842 people in Germany. 65.4% are female, 34.6% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Home Design, Kitchen Design, Decoration, Bonsai, Architecture & Design.
The average Botanical garden fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Home Design, Kitchen Design, Decoration, with strongest over-indexing on Home Design (4.43× the country average). Demographically, the Botanical garden audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Botanical garden fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.7 |
| Estimated audience size | 1,810,842 |
Audience persona
The typical Botanical garden fan in Germany is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 564,566 | 1.42× |
| Bayern | 392,243 | 1.35× |
| Berlin | 241,150 | 2.98× |
| Niedersachsen | 171,069 | 0.97× |
| Baden-Württemberg | 164,497 | 0.67× |
| Hessen | 111,139 | 0.81× |
| Sachsen | 81,016 | 0.91× |
| Brandenburg | 62,042 | 1.1× |
| Rheinland-Pfalz | 48,327 | 0.53× |
| Thüringen | 47,558 | 1.03× |
| Schleswig-Holstein | 47,128 | 0.72× |
| Hamburg | 45,949 | 1.12× |
| Sachsen-Anhalt | 35,426 | 0.76× |
| Mecklenburg-Vorpommern | 25,587 | 0.74× |
| Bremen | 8,195 | 0.53× |
| Saarland | 7,856 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Design | 4.43× | Home & Garden |
| Kitchen Design | 10.97× | Home & Garden |
| Decoration | 4.39× | Home & Garden |
| Bonsai | 6.21× | Home & Garden |
| Architecture & Design | 3.35× | Business & Career |
| Succulent plant | 3.77× | Home & Garden |
| Home Interior Design | 2.6× | Home & Garden |
| Obi (store) | 1.58× | Shopping |
| DIY Projects | 3.35× | Home & Garden |
| Nice | 2.73× | Travel & Leisure |
| Galatasaray S.K. | 1.94× | Sports |
| Headboard (furniture) | 8.19× | Home & Garden |
| DIY & Craft Ideas | 3.29× | Home & Garden |
| Houseplant | 2.4× | Home & Garden |
| TK Maxx | 1.54× | Shopping |
| Flower bouquet | 2.33× | Home & Garden |
| Handmade | 2.34× | Home & Garden |
| JYSK | 1.9× | Home & Garden |
| Bedroom furniture | 2.66× | Home & Garden |
| Architecture & Interior Design | 2.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.87 |
| Urban Lifestyle | OPEN | 2.47 |
| Sustainability | BALANCE | 2.12 |
| Design Affinity | PREMIUM | 1.85 |
| Travelling | THRILL | 1.74 |
| Pet Ownership | JOY | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Japan | 5.6% |
See Botanical garden audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Botanical garden have in Germany?
Botanical garden has an estimated audience of 1,810,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Botanical garden fans?
65.4% of Botanical garden fans are female, 34.6% are male, with an average age of 42.7 years.
Which brands do Botanical garden fans like most?
Botanical garden fans show strongest brand affinity for Home Design (4.43×), Kitchen Design (10.97×), and Decoration (4.39×) over the country average.
Where do Botanical garden fans live in Germany?
Botanical garden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 564,566), Bayern (reach 392,243), and Berlin (reach 241,150). These three regions account for the largest share of the active audience.
What other brands do Botanical garden fans also like?
Beyond Botanical garden itself, the audience over-indexes on Kitchen Design (10.97×), Decoration (4.39×), Bonsai (6.21×), and Architecture & Design (3.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Botanical garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.