Rascasse Audience Intelligence

Botanical garden Audience in Germany

A data profile of the people who buy, follow and care about Botanical garden in Germany — modelled from more than twelve digital signal sources. Botanical garden has an estimated audience of 1,810,842 people in Germany.

#97among Touchpoint in Germany#286in Home & Garden

The average Botanical garden fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Home Design, Kitchen Design, Decoration, with strongest over-indexing on Home Design (4.43× the country average).

Demographically, the Botanical garden audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Botanical garden fan in Germany is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Home Design.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Botanical garden profile in Germany.

Audience size
1.8M
in Germany
Gender
65.4%♀
34.6% male
Age
42.7
average years
Country rank
#3725
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Botanical garden fans

65.4% are female, 34.6% are male, average age 42.7.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Botanical garden audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age42.7
Estimated audience size1,810,842
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Botanical garden audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Botanical garden audience comes from Germany.

Worldwide audience distribution share by country for Botanical garden
CountryShare
United States22.5%
Germany6.2%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Botanical garden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Botanical garden fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K3.11×
02Thüringen~90K1.91×
03Nordrhein-Westfalen~700K1.74×
04Schleswig-Holstein~80K1.27×
05Sachsen-Anhalt~60K1.22×
06Bayern~300K1.17×
07Brandenburg~60K1.00×
08Mecklenburg-Vorpommern~30K0.96×
09Sachsen~80K0.93×
10Hessen~100K0.87×
11Hamburg~40K0.87×
12Niedersachsen~200K0.86×
13Baden-Württemberg~100K0.55×
14Bremen~8K0.52×
15Rheinland-Pfalz~40K0.44×
16Saarland~9K0.39×
Fig. 06

Affinity by region

Affinity by region — Botanical garden, Germany
0.39×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Botanical garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Botanical garden audience
#·InterestCategoryAffinity×
01Kitchen DesignHome & Garden10.97×
02Headboard (furniture)Home & Garden8.19×
03BonsaiHome & Garden6.21×
04Home DesignHome & Garden4.43×
05DecorationHome & Garden4.39×
06Succulent plantHome & Garden3.77×
07Architecture & DesignBusiness & Career3.35×
08DIY ProjectsHome & Garden3.35×
09DIY & Craft IdeasHome & Garden3.29×
10NiceTravel & Leisure2.73×
11Bedroom furnitureHome & Garden2.66×
12Home Interior DesignHome & Garden2.60×
13Architecture & Interior DesignHome & Garden2.59×
14HouseplantHome & Garden2.40×
15HandmadeHome & Garden2.34×
16Flower bouquetHome & Garden2.33×
17Galatasaray S.K.Sports1.94×
18JYSKHome & Garden1.90×
19Obi (store)Shopping1.58×
20TK MaxxShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Botanical garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Botanical garden audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.43×
IndividualismJOY1.29×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Botanical garden audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.77×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Botanical garden have in Germany?

Botanical garden has an estimated audience of 1,810,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Botanical garden fans?

65.4% of Botanical garden fans are female, 34.6% are male, with an average age of 42.7 years.

03

Which brands do Botanical garden fans like most?

Botanical garden fans show strongest brand affinity for Home Design (4.43×), Kitchen Design (10.97×), and Decoration (4.39×) over the country average.

04

Where do Botanical garden fans live in Germany?

Botanical garden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~300K), and Berlin (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Botanical garden fans also like?

Beyond Botanical garden itself, the audience over-indexes on Kitchen Design (10.97×), Decoration (4.39×), Bonsai (6.21×), and Architecture & Design (3.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Botanical garden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Botanical garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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