Bonsai Audience in Germany
Bonsai has an estimated audience of 3,001,933 people in Germany. 53.9% are female, 46.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Garden centre, Plant nursery, Flower garden, Gardener, Botanical garden.
The average Bonsai fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Garden centre, Plant nursery, Flower garden, with strongest over-indexing on Garden centre (16.19× the country average). Demographically, the Bonsai audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bonsai fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.1 |
| Estimated audience size | 3,001,933 |
Audience persona
The typical Bonsai fan in Germany is balanced, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Garden centre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 697,572 | 1.06× |
| Bayern | 641,595 | 1.33× |
| Baden-Württemberg | 466,147 | 1.14× |
| Niedersachsen | 282,079 | 0.97× |
| Hessen | 237,535 | 1.04× |
| Sachsen | 159,691 | 1.08× |
| Rheinland-Pfalz | 143,344 | 0.95× |
| Berlin | 141,135 | 1.05× |
| Schleswig-Holstein | 96,541 | 0.9× |
| Brandenburg | 92,789 | 1× |
| Thüringen | 80,350 | 1.05× |
| Sachsen-Anhalt | 72,531 | 0.93× |
| Hamburg | 70,321 | 1.04× |
| Mecklenburg-Vorpommern | 44,624 | 0.78× |
| Saarland | 31,558 | 0.86× |
| Bremen | 21,279 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden centre | 16.19× | Home & Garden |
| Plant nursery | 16.65× | Home & Garden |
| Flower garden | 17.01× | Home & Garden |
| Gardener | 10.77× | Home & Garden |
| Botanical garden | 15.65× | Home & Garden |
| Mountain | 22.83× | Music & Radio |
| Cactus | 26.73× | Home & Garden |
| Houseplant | 6.79× | Home & Garden |
| Succulent plant | 7.63× | Home & Garden |
| Orchidaceae | 21.8× | Home & Garden |
| Plant | 3.48× | Home & Garden |
| Tagesschau | 2.27× | Movies & TV |
| Organic horticulture | 7.45× | Food & Beverages |
| Rose | 11.12× | Home & Garden |
| Botany | 5.12× | Home & Garden |
| Vegetable Gardening | 5.84× | Food & Beverages |
| Garden | 1.95× | Home & Garden |
| Ornamental plant | 3.36× | Home & Garden |
| Tulip | 18.12× | Home & Garden |
| Harry Potter | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.81 |
| DIY Mentality | THRILL | 1.74 |
| Convenience Orientation | PREMIUM | 1.49 |
| Individualism | JOY | 1.38 |
| Quality Awareness | PREMIUM | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 8.5% |
| Italy | 5.8% |
See Bonsai audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bonsai have in Germany?
Bonsai has an estimated audience of 3,001,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bonsai fans?
53.9% of Bonsai fans are female, 46.1% are male, with an average age of 38.1 years.
Which brands do Bonsai fans like most?
Bonsai fans show strongest brand affinity for Garden centre (16.19×), Plant nursery (16.65×), and Flower garden (17.01×) over the country average.
Where do Bonsai fans live in Germany?
Bonsai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 697,572), Bayern (reach 641,595), and Baden-Württemberg (reach 466,147). These three regions account for the largest share of the active audience.
What other brands do Bonsai fans also like?
Beyond Bonsai itself, the audience over-indexes on Plant nursery (16.65×), Flower garden (17.01×), Gardener (10.77×), and Botanical garden (15.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bonsai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.