Rascasse Audience Intelligence

Bonsai Audience in Germany

A data profile of the people who buy, follow and care about Bonsai in Germany — modelled from more than twelve digital signal sources. Bonsai has an estimated audience of 3,001,933 people in Germany.

#1294among Topic in Germany#177in Home & Garden

The average Bonsai fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Garden centre, Plant nursery, Flower garden, with strongest over-indexing on Garden centre (16.19× the country average).

Demographically, the Bonsai audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bonsai fan in Germany is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Garden centre.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonsai profile in Germany.

Audience size
3M
in Germany
Gender
53.9%♀
46.1% male
Age
38.1
average years
Country rank
#2115
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonsai fans

53.9% are female, 46.1% are male, average age 38.1.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Bonsai audience in Germany
MetricValue
Female53.9%
Male46.1%
Average age38.1
Estimated audience size3,001,933
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Bonsai audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Bonsai audience comes from Germany.

Worldwide audience distribution share by country for Bonsai
CountryShare
United States20.1%
Japan8.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonsai audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bonsai fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K1.29×
02Thüringen~90K1.19×
03Baden-Württemberg~500K1.10×
04Sachsen~200K1.07×
05Hamburg~70K1.05×
06Nordrhein-Westfalen~700K1.03×
07Berlin~100K1.03×
08Hessen~200K1.01×
09Brandenburg~90K0.98×
10Sachsen-Anhalt~70K0.95×
11Saarland~30K0.95×
12Niedersachsen~300K0.93×
13Rheinland-Pfalz~100K0.93×
14Schleswig-Holstein~100K0.89×
15Bremen~20K0.88×
16Mecklenburg-Vorpommern~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Bonsai, Germany
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonsai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonsai audience
#·InterestCategoryAffinity×
01CactusHome & Garden26.73×
02MountainMusic & Radio22.83×
03OrchidaceaeHome & Garden21.80×
04TulipHome & Garden18.12×
05Flower gardenHome & Garden17.01×
06Plant nurseryHome & Garden16.65×
07Garden centreHome & Garden16.19×
08Botanical gardenHome & Garden15.65×
09RoseHome & Garden11.12×
10GardenerHome & Garden10.77×
11Succulent plantHome & Garden7.63×
12Organic horticultureFood & Beverages7.45×
13HouseplantHome & Garden6.79×
14Vegetable GardeningFood & Beverages5.84×
15BotanyHome & Garden5.12×
16DIY & Craft IdeasHome & Garden4.52×
17PlantHome & Garden3.48×
18Ornamental plantHome & Garden3.36×
19TagesschauMovies & TV2.27×
20GardenHome & Garden1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonsai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonsai audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.34×
SustainabilityBALANCE1.22×
Pet OwnershipJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonsai audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonsai have in Germany?

Bonsai has an estimated audience of 3,001,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bonsai fans?

53.9% of Bonsai fans are female, 46.1% are male, with an average age of 38.1 years.

03

Which brands do Bonsai fans like most?

Bonsai fans show strongest brand affinity for Garden centre (16.19×), Plant nursery (16.65×), and Flower garden (17.01×) over the country average.

04

Where do Bonsai fans live in Germany?

Bonsai fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bonsai fans also like?

Beyond Bonsai itself, the audience over-indexes on Plant nursery (16.65×), Flower garden (17.01×), Gardener (10.77×), and Mountain (22.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bonsai audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bonsai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →