Cactus Audience in Germany
Cactus has an estimated audience of 437,397 people in Germany. 69.5% are female, 30.5% are male, average age 36.8. Top brand affinities: Goes, Product design, Collectable, Cachorro, YouGov.
Top brand affinities include Goes, Product design, Collectable, with strongest over-indexing on Goes (2.21× the country average). Demographically, the Cactus audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Cactus fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 36.8 |
| Estimated audience size | 437,397 |
Audience persona
The typical Cactus fan in Germany is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.21× | Travel & Leisure |
| Product design | 2.46× | Business & Career |
| Collectable | 1.57× | Kids & Family |
| Cachorro | 2.78× | Pets & Animals |
| YouGov | 5.84× | Business & Career |
| Nurse education | 1.91× | Kids & Family |
| Sixx | 2.41× | Movies & TV |
| Jin Goo | 20× | Movies & TV |
| Information sensitivity | 3.25× | Technology & Electronics |
| Ireen Sheer | 1.75× | Music & Radio |
| Bank account | 1.73× | Business & Career |
| Wok | 3.33× | Food & Beverages |
| Boogie-woogie (dance) | 4.12× | Music & Radio |
| Samanyolu Haber | 2.52× | Movies & TV |
| Figure painting (hobby) | 2.19× | Arts & Culture |
| Hypertext | 1.56× | Technology & Electronics |
| Faun (band) | 2.42× | Music & Radio |
| Eco Friendly Living | 1.91× | Home & Garden |
| Catania | 4.46× | Travel & Leisure |
| Paul Dano | 2.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.52 |
| DIY Mentality | THRILL | 2.21 |
| Pet Ownership | JOY | 2.09 |
| Design Affinity | PREMIUM | 1.91 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Healthy Lifestyle | BALANCE | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.4% |
| Brazil | 4.0% |
See Cactus audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cactus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.