Cactus Audience in Germany
Cactus has an estimated audience of 437,397 people in Germany. 69.5% are female, 30.5% are male, average age 36.8. Top brand affinities: Floristry, Bonsai, Greenhouse, Western Union, Real property.
Top brand affinities include Floristry, Bonsai, Greenhouse, with strongest over-indexing on Floristry (19.24× the country average). Demographically, the Cactus audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Cactus fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 36.8 |
| Estimated audience size | 437,397 |
Audience persona
The typical Cactus fan in Germany is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Floristry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Floristry | 19.24× | Home & Garden |
| Bonsai | 16.28× | Home & Garden |
| Greenhouse | 12.58× | Home & Garden |
| Western Union | 6.8× | Business & Career |
| Real property | 6.31× | Home & Garden |
| Do it yourself (DIY) | 2.96× | Home & Garden |
| White Collar | 20× | Movies & TV |
| Tagesschau | 2.37× | Movies & TV |
| Spiegel Online | 2.4× | News |
| Livemusic | 3.56× | Music & Radio |
| Cat food | 3.53× | Pets & Animals |
| Pets | 1.82× | Pets & Animals |
| Etsy | 3.34× | Fashion & Accessoires |
| Focus | 3.41× | News |
| Harry Potter | 1.66× | Movies & TV |
| Houseplant | 3.77× | Home & Garden |
| Renovation | 2.75× | Home & Garden |
| Modern architecture | 3.16× | Arts & Culture |
| Property finder | 3.43× | Home & Garden |
| Bored Panda | 9.38× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.52 |
| DIY Mentality | THRILL | 2.21 |
| Pet Ownership | JOY | 2.09 |
| Design Affinity | PREMIUM | 1.91 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Healthy Lifestyle | BALANCE | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.4% |
| Brazil | 4.0% |
See Cactus audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cactus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.