Rascasse Audience Intelligence

Cactus Audience in Germany

A data profile of the people who buy, follow and care about Cactus in Germany — modelled from more than twelve digital signal sources. Cactus has an estimated audience of 437,397 people in Germany.

#5015among Topic in Germany#700in Home & Garden

The average Cactus fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg.

Top brand affinities include Bonsai, Floristry, Greenhouse, with strongest over-indexing on Bonsai (26.73× the country average).

Demographically, the Cactus audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cactus fan in Germany is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Bonsai.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cactus profile in Germany.

Audience size
437K
in Germany
Gender
69.5%♀
30.5% male
Age
36.8
average years
Country rank
#13045
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cactus fans

69.5% are female, 30.5% are male, average age 36.8.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Cactus audience in Germany
MetricValue
Female69.5%
Male30.5%
Average age36.8
Estimated audience size437,397
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Cactus audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Cactus audience comes from Germany.

Worldwide audience distribution share by country for Cactus
CountryShare
United States22.7%
Japan5.4%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cactus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cactus fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K2.81×
02Saarland~10K2.43×
03Berlin~20K1.04×
04Hessen~30K1.03×
05Bremen~4K0.97×
06Baden-Württemberg~60K0.96×
07Hamburg~8K0.84×
08Bayern~60K0.80×
09Nordrhein-Westfalen~70K0.78×
10Thüringen~9K0.77×
11Mecklenburg-Vorpommern~6K0.77×
12Sachsen-Anhalt~9K0.76×
13Niedersachsen~30K0.75×
14Brandenburg~10K0.72×
15Schleswig-Holstein~10K0.71×
16Sachsen~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Cactus, Germany
0.69×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cactus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cactus audience
#·InterestCategoryAffinity×
01BonsaiHome & Garden26.73×
02FloristryHome & Garden23.17×
03White CollarMovies & TV20.00×
04Roy LichtensteinArts & Culture20.00×
05OrchidaceaeHome & Garden18.57×
06TulipHome & Garden17.32×
07GreenhouseHome & Garden16.92×
08RoseHome & Garden10.28×
09HouseplantHome & Garden7.15×
10Cats (musical)Music & Radio5.89×
11Crime fictionLiterature4.34×
12Succulent plantHome & Garden4.14×
13Unique GiftsShopping3.87×
14Flower bouquetHome & Garden3.47×
15EtsyFashion & Accessoires3.00×
16TagesschauMovies & TV2.48×
17Do it yourself (DIY)Home & Garden2.38×
18Home improvementHome & Garden2.06×
19IKEAHome & Garden1.82×
20Harry PotterMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cactus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cactus audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.32×
Design AffinityPREMIUM2.11×
Quality AwarenessPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cactus audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Family OrientationCONSERVATISM0.93×
Career OrientationPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cactus have in Germany?

Cactus has an estimated audience of 437,397 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Cactus fans?

69.5% of Cactus fans are female, 30.5% are male, with an average age of 36.8 years.

03

Which brands do Cactus fans like most?

Cactus fans show strongest brand affinity for Bonsai (26.73×), Floristry (23.17×), and Greenhouse (16.92×) over the country average.

04

Where do Cactus fans live in Germany?

Cactus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Rheinland-Pfalz (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cactus fans also like?

Beyond Cactus itself, the audience over-indexes on Floristry (23.17×), Greenhouse (16.92×), Houseplant (7.15×), and White Collar (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cactus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cactus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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