Cactus Audience in United States
Cactus has an estimated audience of 5,436,042 people in United States. 74.5% are female, 25.5% are male, average age 36.9. Top brand affinities: Kia Sportage, Do it yourself (DIY), Honda HR-V, Pre-school playgroup, Dollar General.
Top brand affinities include Kia Sportage, Do it yourself (DIY), Honda HR-V, with strongest over-indexing on Kia Sportage (25.56× the country average). Demographically, the Cactus audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Cactus fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 36.9 |
| Estimated audience size | 5,436,042 |
Audience persona
The typical Cactus fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 25.56× | Cars & Mobility |
| Do it yourself (DIY) | 2.64× | Home & Garden |
| Honda HR-V | 17.04× | Cars & Mobility |
| Pre-school playgroup | 18.83× | Kids & Family |
| Dollar General | 2.04× | Shopping |
| Houston Astros | 4.26× | Sports |
| Rose | 5.85× | Home & Garden |
| J. C. Penney | 2.26× | Shopping |
| Etsy | 2.05× | Fashion & Accessoires |
| Dollar Tree | 1.79× | Shopping |
| Livemusic | 2.33× | Music & Radio |
| Texas Roadhouse | 1.74× | Food & Beverages |
| Art jewelry | 4.58× | Fashion & Accessoires |
| Jeep Grand Cherokee | 4.63× | Cars & Mobility |
| Los Angeles Dodgers | 3.01× | Sports |
| Flower | 1.57× | Home & Garden |
| Natural skin care | 2.57× | Beauty & Wellness |
| Real property | 2.15× | Home & Garden |
| Sephora | 1.72× | Shopping |
| Handmade jewelry | 2.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Design Affinity | PREMIUM | 1.72 |
| DIY Mentality | THRILL | 1.68 |
| Urban Lifestyle | OPEN | 1.65 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Extroversion | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.4% |
| Brazil | 4.0% |
See Cactus audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cactus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.