Rascasse Audience Intelligence

Cactus Audience in United States

A data profile of the people who buy, follow and care about Cactus in United States — modelled from more than twelve digital signal sources. Cactus has an estimated audience of 5,436,042 people in United States.

#3581among Topic in United States#426in Home & Garden

The average Cactus fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Do it yourself (DIY), Rose, Flower, with strongest over-indexing on Do it yourself (DIY) (2.04× the country average).

Demographically, the Cactus audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cactus fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cactus profile in United States.

Audience size
5.4M
in United States
Gender
74.5%♀
25.5% male
Age
36.9
average years
Country rank
#6206
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cactus fans

74.5% are female, 25.5% are male, average age 36.9.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Cactus audience in United States
MetricValue
Female74.5%
Male25.5%
Average age36.9
Estimated audience size5,436,042
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Cactus audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Cactus audience comes from United States.

Worldwide audience distribution share by country for Cactus
CountryShare
United States22.7%
Japan5.4%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cactus audience in United States is strongest.

Fig. 05

Top regions by affinity

Cactus fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K2.99×
02Washington~300K2.38×
03Texas~700K1.49×
04New Mexico~40K1.49×
05Utah~70K1.47×
06California~700K1.17×
07Nevada~60K1.15×
08Kansas~50K1.15×
09Oklahoma~70K1.11×
10Nebraska~30K1.11×
11South Dakota~10K1.10×
12Iowa~50K1.07×
13Idaho~30K1.04×
14North Dakota~10K1.03×
15Indiana~100K1.00×
16Colorado~90K1.00×
17Georgia~200K0.99×
18Wyoming~8K0.99×
19Oregon~60K0.96×
20Minnesota~70K0.94×
21Missouri~80K0.93×
22Montana~10K0.93×
23Virginia~100K0.92×
24Pennsylvania~200K0.91×
25North Carolina~100K0.91×
26Arkansas~40K0.91×
27Alaska~10K0.89×
28New York~300K0.88×
29Illinois~200K0.88×
30Ohio~100K0.88×
31Wisconsin~70K0.88×
32Kentucky~60K0.88×
33South Carolina~70K0.86×
34New Jersey~100K0.84×
35Massachusetts~90K0.84×
36Louisiana~60K0.84×
37Michigan~100K0.82×
38Tennessee~90K0.82×
39Alabama~60K0.82×
40Mississippi~40K0.80×
41West Virginia~20K0.80×
42Delaware~10K0.80×
43Florida~300K0.78×
44Connecticut~40K0.78×
45Hawaii~20K0.77×
46New Hampshire~20K0.76×
47Maryland~70K0.75×
48Maine~10K0.75×
49Rhode Island~10K0.75×
50Washington, District of Columbia~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Cactus, United States
0.61×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cactus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cactus audience
#·InterestCategoryAffinity×
01RoseHome & Garden5.85×
02Handmade jewelryFashion & Accessoires2.43×
03Luxury real estateBusiness & Career2.29×
04Natural skin careBeauty & Wellness2.13×
05Urban OutfittersShopping2.12×
06Do it yourself (DIY)Home & Garden2.04×
07Vintage clothingFashion & Accessoires2.04×
08Real propertyHome & Garden1.98×
09Organic farmingFood & Beverages1.92×
10Ace HardwareHome & Garden1.84×
11EtsyFashion & Accessoires1.81×
12ThanksgivingKids & Family1.79×
13Department storeShopping1.79×
14J. C. PenneyShopping1.77×
15MuseumArts & Culture1.71×
16FlowerHome & Garden1.68×
17Dollar GeneralShopping1.62×
18IKEAHome & Garden1.60×
19Subscription business modelShopping1.59×
20SephoraShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cactus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cactus audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
DIY MentalityTHRILL1.63×
SustainabilityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cactus audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Social Media UsageJOY0.83×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cactus have in United States?

Cactus has an estimated audience of 5,436,042 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cactus fans?

74.5% of Cactus fans are female, 25.5% are male, with an average age of 36.9 years.

03

Which brands do Cactus fans like most?

Cactus fans show strongest brand affinity for Do it yourself (DIY) (2.04×), Rose (5.85×), and Flower (1.68×) over the country average.

04

Where do Cactus fans live in United States?

Cactus fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Arizona (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cactus fans also like?

Beyond Cactus itself, the audience over-indexes on Rose (5.85×), Flower (1.68×), Dollar General (1.62×), and Etsy (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cactus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cactus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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