Cactus Audience in United States
Cactus has an estimated audience of 5,436,042 people in United States. 74.5% are female, 25.5% are male, average age 36.9. Top brand affinities: Elsword, Bank account, Collectable, Natural rubber, Product design.
Top brand affinities include Elsword, Bank account, Collectable, with strongest over-indexing on Elsword (25.56× the country average). Demographically, the Cactus audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Cactus fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 36.9 |
| Estimated audience size | 5,436,042 |
Audience persona
The typical Cactus fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.56× | Games |
| Bank account | 2.79× | Business & Career |
| Collectable | 1.62× | Kids & Family |
| Natural rubber | 1.87× | Cars & Mobility |
| Product design | 1.7× | Business & Career |
| Oneida County, New York | 9.3× | |
| Mothercare | 1.75× | Kids & Family |
| UK garage | 2.72× | Music & Radio |
| Cachorro | 2.63× | Pets & Animals |
| Tech News | 3.33× | Technology & Electronics |
| Paul Dano | 1.77× | Movies & TV |
| Janitor | 1.83× | Home & Garden |
| Isometric exercise | 2.46× | Sports |
| Tierra caliente | 2.19× | Travel & Leisure |
| Tequila Cazadores | 4.58× | Food & Beverages |
| Hebe | 1.75× | Home & Garden |
| Kingdom of Judah | 1.89× | Politics & Society |
| Ulysses S. Grant | 1.56× | Politics & Society |
| Grand Prairie, Texas | 1.9× | Travel & Leisure |
| Celtic punk | 2.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Design Affinity | PREMIUM | 1.72 |
| DIY Mentality | THRILL | 1.68 |
| Urban Lifestyle | OPEN | 1.65 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Extroversion | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.4% |
| Brazil | 4.0% |
See Cactus audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cactus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.