Rascasse Audience Intelligence

Department store Audience in United States

A data profile of the people who buy, follow and care about Department store in United States — modelled from more than twelve digital signal sources. Department store has an estimated audience of 32,839,046 people in United States.

#22among Touchpoint in United States#44in Shopping

The average Department store fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Nordstrom, Shoes, with strongest over-indexing on Beauty (1.63× the country average).

Demographically, the Department store audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Department store fan in United States is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Beauty.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Department store profile in United States.

Audience size
32.8M
in United States
Gender
69.7%♀
30.3% male
Age
38.2
average years
Country rank
#800
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Department store fans

69.7% are female, 30.3% are male, average age 38.2.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Department store audience in United States
MetricValue
Female69.7%
Male30.3%
Average age38.2
Estimated audience size32,839,046
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Department store audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Department store audience comes from United States.

Worldwide audience distribution share by country for Department store
CountryShare
United States17.6%
China12.0%
Japan11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Department store audience in United States is strongest.

Fig. 05

Top regions by affinity

Department store fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1.5M1.68×
02Wyoming~80K1.59×
03Oregon~500K1.41×
04Kansas~300K1.32×
05Hawaii~200K1.29×
06Virginia~1M1.25×
07New York~2M1.22×
08California~4.5M1.21×
09Illinois~1M1.11×
10New Jersey~900K1.11×
11Maine~100K1.10×
12Vermont~60K1.10×
13Pennsylvania~1M1.08×
14Washington, District of Columbia~100K1.05×
15Delaware~100K1.05×
16Georgia~1M1.04×
17Florida~2.5M1.02×
18Kentucky~400K1.01×
19New Hampshire~100K1.01×
20Connecticut~300K1.00×
21Colorado~500K0.99×
22Wisconsin~500K0.99×
23Maryland~600K0.98×
24South Carolina~500K0.98×
25North Carolina~1M0.97×
26Arkansas~300K0.97×
27Mississippi~300K0.97×
28Alabama~400K0.95×
29Iowa~300K0.95×
30Montana~90K0.95×
31Massachusetts~600K0.94×
32Nevada~300K0.94×
33Texas~2.5M0.93×
34Michigan~800K0.93×
35Louisiana~400K0.93×
36Minnesota~400K0.92×
37West Virginia~100K0.92×
38Tennessee~600K0.91×
39Indiana~500K0.91×
40Rhode Island~100K0.91×
41Washington~600K0.90×
42Missouri~500K0.90×
43South Dakota~70K0.89×
44Nebraska~100K0.88×
45Oklahoma~300K0.87×
46North Dakota~60K0.86×
47Utah~200K0.83×
48Arizona~500K0.81×
49New Mexico~100K0.80×
50Idaho~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Department store, United States
0.79×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Department store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Department store audience
#·InterestCategoryAffinity×
01Bloomingdale'sShopping2.60×
02AnthropologieShopping2.57×
03Dillard'sFashion & Accessoires2.46×
04BurlingtonFashion & Accessoires2.45×
05HomeGoodsHome & Garden2.38×
06Hair ExtensionsBeauty & Wellness2.36×
07NordstromShopping2.26×
08T.J.MaxxShopping2.13×
09Nordstrom rackFashion & Accessoires2.06×
10Old NavyFashion & Accessoires2.00×
11Self careHealth1.87×
12EtsyFashion & Accessoires1.80×
13Trader Joe'sShopping1.79×
14Women's clothingFashion & Accessoires1.72×
15Kohl'sShopping1.72×
16SephoraShopping1.64×
17BeautyBeauty & Wellness1.63×
18ShoesFashion & Accessoires1.63×
19Fashion designBusiness & Career1.58×
20Dollar TreeShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Department store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Department store audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.84×
CreativityOPEN1.51×
Luxury OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Department store audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Department store have in United States?

Department store has an estimated audience of 32,839,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Department store fans?

69.7% of Department store fans are female, 30.3% are male, with an average age of 38.2 years.

03

Which brands do Department store fans like most?

Department store fans show strongest brand affinity for Beauty (1.63×), Nordstrom (2.26×), and Shoes (1.63×) over the country average.

04

Where do Department store fans live in United States?

Department store fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Department store fans also like?

Beyond Department store itself, the audience over-indexes on Nordstrom (2.26×), Shoes (1.63×), Old Navy (2×), and Women's clothing (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Department store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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