Department store Audience in United States

Demographics of Department store fans

Audience persona

The typical Department store fan in United States is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Beauty.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Department store audiences in other countries

• Department store — Germany
• Department store — United Kingdom
• Department store — France
• Department store — Italy
• Department store — Spain
• Department store — Brazil
• Department store — Japan
• Department store — South Korea
• Department store — India

More Shopping audiences in United States

• Concerts (77,851,095)
• Parties (75,370,436)
• Beauty salons (70,926,762)
• Boutiques (69,295,965)
• Bars (68,702,776)

Frequently asked questions

How many fans does Department store have in United States?

Department store has an estimated audience of 32,839,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Department store fans?

69.7% of Department store fans are female, 30.3% are male, with an average age of 38.2 years.

Which brands do Department store fans like most?

Department store fans show strongest brand affinity for Beauty (1.63×), Shoes (1.63×), and Nordstrom (2.26×) over the country average.

Where do Department store fans live in United States?

Department store fans in United States are most concentrated in California (reach 4,761,980), Texas (reach 2,848,619), and Florida (reach 2,457,209). These three regions account for the largest share of the active audience.

What other brands do Department store fans also like?

Beyond Department store itself, the audience over-indexes on Shoes (1.63×), Nordstrom (2.26×), Old Navy (2×), and Women's clothing (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.