A data profile of the people who buy, follow and care about Department store in United Kingdom — modelled from more than twelve digital signal sources. Department store has an estimated audience of 7,413,714 people in United Kingdom.
The average Department store fan in United Kingdom is 42.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include John Lewis (department store), Debenhams, Waitrose, with strongest over-indexing on John Lewis (department store) (2.25× the country average).
Demographically, the Department store audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Department store fan in United Kingdom is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for John Lewis (department store).
The key figures that characterise the Department store profile in United Kingdom.
71.8% are female, 28.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 42.1 |
| Estimated audience size | 7,413,714 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Department store audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 12.0% |
| Japan | 11.9% |
Where the Department store audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.37× | |
| 02 | Scotland | ~900K | 1.35× | |
| 03 | South West | ~700K | 1.18× | |
| 04 | East Midlands | ~600K | 1.16× | |
| 05 | Greater London | ~1M | 1.12× | |
| 06 | East of England | ~700K | 1.08× | |
| 07 | North West | ~800K | 1.07× | |
| 08 | South East | ~1M | 1.02× | |
| 09 | Northern Ireland | ~200K | 0.95× | |
| 10 | North East | ~300K | 0.93× | |
| 11 | Yorkshire and the Humber | ~500K | 0.80× | |
| 12 | West Midlands | ~200K | 0.63× | |
| 13 | England | ~2M | 0.32× |
The strongest cross-interests of the Department store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 3.80× | ||
| 02 | Oliver Bonas | Fashion & Accessoires | 3.38× | ||
| 03 | The White Company | Literature | 3.17× | ||
| 04 | Newcast | Business & Career | 2.31× | ||
| 05 | Costco | Shopping | 2.28× | ||
| 06 | John Lewis (department store) | Shopping | 2.25× | ||
| 07 | Debenhams | Fashion & Accessoires | 2.21× | ||
| 08 | Harrods | Shopping | 2.13× | ||
| 09 | Matalan | Shopping | 1.96× | ||
| 10 | Waitrose | Shopping | 1.88× | ||
| 11 | TK Maxx | Shopping | 1.87× | ||
| 12 | Skin care | Beauty & Wellness | 1.85× | ||
| 13 | Ryanair | Travel & Leisure | 1.82× | ||
| 14 | Renovation | Home & Garden | 1.79× | ||
| 15 | Dunelm | Home & Garden | 1.76× | ||
| 16 | Mail Online | News | 1.75× | ||
| 17 | Primark | Shopping | 1.69× | ||
| 18 | Marks & Spencer | Shopping | 1.68× | ||
| 19 | Health & wellness | Health | 1.56× | ||
| 20 | American Student Dental Association | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.10× | |
| Luxury Orientation | PREMIUM | 1.43× | |
| Pet Ownership | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 1.00× |
Department store has an estimated audience of 7,413,714 people in United Kingdom, concentrated in England and Greater London.
71.8% of Department store fans are female, 28.2% are male, with an average age of 42.1 years.
Department store fans show strongest brand affinity for John Lewis (department store) (2.25×), Debenhams (2.21×), and Waitrose (1.88×) over the country average.
Department store fans in United Kingdom are most concentrated in England (reach ~2M), Greater London (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Department store itself, the audience over-indexes on Debenhams (2.21×), Waitrose (1.88×), Matalan (1.96×), and Harrods (2.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.