A data profile of the people who buy, follow and care about The White Company in United Kingdom — modelled from more than twelve digital signal sources. The White Company has an estimated audience of 4,578,048 people in United Kingdom.
The average The White Company fan in United Kingdom is 39.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include John Lewis (department store), Harry Potter, Waitrose, with strongest over-indexing on John Lewis (department store) (1.89× the country average).
Demographically, the The White Company audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The White Company fan in United Kingdom is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for John Lewis (department store).
The key figures that characterise the The White Company profile in United Kingdom.
75.0% are female, 25.0% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 39.2 |
| Estimated audience size | 4,578,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide The White Company audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 82.3% |
| Ireland | 4.4% |
| United States | 2.1% |
Where the The White Company audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~900K | 1.45× | |
| 02 | Scotland | ~500K | 1.28× | |
| 03 | Yorkshire and the Humber | ~400K | 1.12× | |
| 04 | North East | ~200K | 1.10× | |
| 05 | East of England | ~400K | 1.07× | |
| 06 | West Midlands | ~200K | 1.04× | |
| 07 | England | ~3.5M | 0.99× | |
| 08 | South West | ~300K | 0.89× | |
| 09 | Northern Ireland | ~100K | 0.87× | |
| 10 | Wales | ~200K | 0.86× | |
| 11 | East Midlands | ~300K | 0.80× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the The White Company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interior Design | Home & Garden | 2.06× | ||
| 02 | Mumsnet | Kids & Family | 1.95× | ||
| 03 | John Lewis (department store) | Shopping | 1.89× | ||
| 04 | Poundland | Shopping | 1.84× | ||
| 05 | Harrods | Shopping | 1.82× | ||
| 06 | Debenhams | Fashion & Accessoires | 1.82× | ||
| 07 | Harvey Nichols | Shopping | 1.82× | ||
| 08 | New Look | Fashion & Accessoires | 1.80× | ||
| 09 | Charlotte Tilbury | Beauty & Wellness | 1.80× | ||
| 10 | River Island | Fashion & Accessoires | 1.78× | ||
| 11 | Home decorating ideas | Home & Garden | 1.77× | ||
| 12 | Selfridges | Shopping | 1.72× | ||
| 13 | Waitrose | Shopping | 1.68× | ||
| 14 | Primark | Shopping | 1.64× | ||
| 15 | Boots UK | Shopping | 1.63× | ||
| 16 | Matalan | Shopping | 1.58× | ||
| 17 | Harry Potter | Movies & TV | 1.57× | ||
| 18 | Very (online retailer) | Website / Newspaper / Magazine | 1.57× | ||
| 19 | Sainsbury's | Shopping | 1.54× | ||
| 20 | Asda | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Sports Activity | POWER | 1.16× | |
| Price Sensitivity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.78× | |
| Career Orientation | POWER | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
The White Company has an estimated audience of 4,578,048 people in United Kingdom, concentrated in England and South East.
75.0% of The White Company fans are female, 25.0% are male, with an average age of 39.2 years.
The White Company fans show strongest brand affinity for John Lewis (department store) (1.89×), Harry Potter (1.57×), and Waitrose (1.68×) over the country average.
The White Company fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~900K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond The White Company itself, the audience over-indexes on Harry Potter (1.57×), Waitrose (1.68×), Very (online retailer) (1.57×), and Harrods (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The White Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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