A data profile of the people who buy, follow and care about Poundland in United Kingdom — modelled from more than twelve digital signal sources. Poundland has an estimated audience of 7,165,184 people in United Kingdom.
The average Poundland fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Home Bargains, Travelodge, Greggs, with strongest over-indexing on Home Bargains (2.95× the country average).
Demographically, the Poundland audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Poundland fan in United Kingdom is more female, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Home Bargains.
The key figures that characterise the Poundland profile in United Kingdom.
75.6% are female, 24.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 45.5 |
| Estimated audience size | 7,165,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Poundland audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.1% |
| United States | 5.1% |
| China | 3.6% |
Where the Poundland audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.80× | |
| 02 | Yorkshire and the Humber | ~900K | 1.44× | |
| 03 | Scotland | ~800K | 1.17× | |
| 04 | North East | ~300K | 1.15× | |
| 05 | Northern Ireland | ~300K | 1.09× | |
| 06 | East of England | ~700K | 1.07× | |
| 07 | Wales | ~400K | 1.00× | |
| 08 | South East | ~800K | 0.79× | |
| 09 | East Midlands | ~400K | 0.77× | |
| 10 | England | ~5.5M | 0.74× | |
| 11 | South West | ~500K | 0.72× | |
| 12 | North West | ~200K | 0.26× |
The strongest cross-interests of the Poundland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forest Holidays | Travel & Leisure | 8.02× | ||
| 02 | Bonmarché | Shopping | 4.04× | ||
| 03 | Nationwide Building Society | Business & Career | 3.85× | ||
| 04 | H. Samuel | Fashion & Accessoires | 3.66× | ||
| 05 | Travelodge | Travel & Leisure | 3.29× | ||
| 06 | Hoseasons | Travel & Leisure | 3.27× | ||
| 07 | Hotel Chocolat | Food & Beverages | 3.04× | ||
| 08 | TopCashBack | Shopping | 3.01× | ||
| 09 | The Works | Shopping | 2.97× | ||
| 10 | Home Bargains | Shopping | 2.95× | ||
| 11 | Greggs | Food & Beverages | 2.77× | ||
| 12 | British Gas | Home & Garden | 2.15× | ||
| 13 | Moonpig | Home & Garden | 2.14× | ||
| 14 | Morrisons | Food & Beverages | 1.98× | ||
| 15 | Daily Star (United Kingdom) | News | 1.98× | ||
| 16 | Costa Coffee | Food & Beverages | 1.87× | ||
| 17 | Toolstation | Home & Garden | 1.69× | ||
| 18 | Octopus Energy | Home & Garden | 1.59× | ||
| 19 | Lidl | Shopping | 1.51× | ||
| 20 | Argos (retailer) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Price Sensitivity | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Risk Appetite | THRILL | 0.97× | |
| Early Adopter Mentality | POWER | 0.97× |
Poundland's target market in United Kingdom covers an estimated 7,165,184 people, concentrated in England and Yorkshire and the Humber.
75.6% of the Poundland audience are female, 24.4% are male, with an average age of 45.5 years.
Poundland fans show strongest brand affinity for Home Bargains (2.95×), Travelodge (3.29×), and Greggs (2.77×) over the country average.
Poundland fans in United Kingdom are most concentrated in England (reach ~5.5M), Yorkshire and the Humber (reach ~900K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Poundland itself, the audience over-indexes on Travelodge (3.29×), Greggs (2.77×), Nationwide Building Society (3.85×), and Morrisons (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Poundland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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