Rascasse Audience Intelligence

Poundland Target Market in United States

A data profile of the people who buy, follow and care about Poundland in United States — modelled from more than twelve digital signal sources. Poundland has an estimated audience of 452,271 people in United States.

#4012among Brand in United States#543in Shopping

The average Poundland fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poundland profile in United States.

Audience size
452K
in United States
Gender
61.6%♀
38.4% male
Age
31.1
average years
Country rank
#38830
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Poundland

61.6% are female, 38.4% are male, average age 31.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Poundland audience in United States
MetricValue
Female61.6%
Male38.4%
Average age31.1
Estimated audience size452,271
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Poundland audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3915%
40-4913%
50+8%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Poundland audience comes from United States.

Worldwide audience distribution share by country for Poundland
CountryShare
United Kingdom80.1%
United States5.1%
China3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poundland audience in United States is strongest.

Fig. 05

Top regions by affinity

Poundland customers by region in United States
#RegionReachAffinity×
01New York~40K1.54×
02Washington, District of Columbia~2K1.45×
03Wyoming<1K1.28×
04California~60K1.25×
05Washington~10K1.24×
06Kansas~4K1.21×
07Oregon~6K1.19×
08Virginia~10K1.15×
09New Jersey~10K1.11×
10Massachusetts~9K1.06×
11Ohio~10K1.04×
12New Hampshire~2K1.04×
13Alaska~1K1.04×
14Florida~30K1.03×
15North Dakota<1K1.02×
16Georgia~10K1.01×
17Pennsylvania~20K1.00×
18Connecticut~5K1.00×
19West Virginia~2K1.00×
20South Dakota~1K1.00×
21Texas~40K0.99×
22Illinois~10K0.99×
23Maryland~8K0.99×
24Colorado~7K0.99×
25Tennessee~9K0.98×
26Rhode Island~1K0.98×
27Maine~2K0.97×
28Montana~1K0.97×
29North Carolina~10K0.96×
30Kentucky~5K0.96×
31Delaware~1K0.95×
32Minnesota~6K0.94×
33Missouri~7K0.93×
34Nevada~4K0.93×
35Mississippi~3K0.93×
36Iowa~3K0.93×
37Arkansas~3K0.93×
38Nebraska~2K0.93×
39Idaho~2K0.93×
40New Mexico~2K0.93×
41Hawaii~2K0.92×
42Indiana~8K0.91×
43Utah~4K0.91×
44Alabama~6K0.90×
45Louisiana~5K0.90×
46Oklahoma~5K0.90×
47South Carolina~6K0.89×
48Michigan~10K0.87×
49Arizona~8K0.86×
50Wisconsin~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Poundland, United States
0.85×1.00×1.54×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Poundland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poundland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →