Poundland Audience in United States
Poundland has an estimated audience of 452,530 people in United States. 61.6% are female, 38.4% are male, average age 31.1. Top regions: California, Texas, New York.
The average Poundland fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Poundland audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Category: Shopping · Type: Brand
Demographics of Poundland fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 31.1 |
| Estimated audience size | 452,530 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,084 | 1.29× |
| Texas | 41,360 | 1.06× |
| New York | 39,059 | 1.54× |
| Florida | 31,457 | 1.03× |
| Illinois | 16,373 | 1.09× |
| Pennsylvania | 16,198 | 1.06× |
| Virginia | 14,799 | 1.34× |
| Georgia | 14,352 | 1.03× |
| Ohio | 13,914 | 1× |
| North Carolina | 13,472 | 0.99× |
| Washington | 13,309 | 1.47× |
| New Jersey | 12,666 | 1.1× |
| Massachusetts | 10,225 | 1.15× |
| Michigan | 10,224 | 0.86× |
| Maryland | 8,114 | 1.04× |
| Tennessee | 7,951 | 0.88× |
| Indiana | 7,333 | 0.89× |
| Arizona | 6,950 | 0.75× |
| Oregon | 6,881 | 1.33× |
| Missouri | 6,669 | 0.91× |
| Colorado | 6,212 | 0.87× |
| South Carolina | 5,783 | 0.85× |
| Minnesota | 5,569 | 0.86× |
| Kentucky | 5,514 | 0.97× |
| Wisconsin | 5,413 | 0.8× |
| Alabama | 5,046 | 0.8× |
| Connecticut | 4,523 | 1× |
| Oklahoma | 4,279 | 0.85× |
| Louisiana | 4,170 | 0.71× |
| Nevada | 4,027 | 0.92× |
| Utah | 3,572 | 0.88× |
| Iowa | 3,395 | 0.91× |
| Arkansas | 3,229 | 0.87× |
| Kansas | 3,040 | 0.85× |
| Washington, District of Columbia | 2,739 | 2.01× |
| Mississippi | 2,697 | 0.72× |
| West Virginia | 2,033 | 0.96× |
| New Hampshire | 1,755 | 0.98× |
| Nebraska | 1,718 | 0.76× |
| New Mexico | 1,709 | 0.75× |
| Idaho | 1,609 | 0.71× |
| Rhode Island | 1,386 | 0.96× |
| Hawaii | 1,366 | 0.7× |
| Maine | 1,308 | 0.81× |
| Alaska | 1,159 | 1.2× |
| Delaware | 1,104 | 0.88× |
| Montana | 1,095 | 0.87× |
| North Dakota | 1,052 | 1.13× |
| South Dakota | 997 | 0.95× |
| Vermont | 985 | 1.24× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.95 |
| Quality Awareness | PREMIUM | 1.6 |
| Family Orientation | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.27 |
| Career Orientation | POWER | 1.12 |
| Design Affinity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 81.2% |
| United States | 4.8% |
| China | 3.4% |
See Poundland audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Poundland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.