A data profile of the people who buy, follow and care about Hoseasons in United Kingdom — modelled from more than twelve digital signal sources. Hoseasons has an estimated audience of 3,823,563 people in United Kingdom.
The average Hoseasons fan in United Kingdom is 45.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South West.
Top brand affinities include Forest Holidays, Dolomiti Superski, national trust, with strongest over-indexing on Forest Holidays (26.86× the country average).
Demographically, the Hoseasons audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hoseasons fan in United Kingdom is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Forest Holidays.
The key figures that characterise the Hoseasons profile in United Kingdom.
75.0% are female, 25.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 45.1 |
| Estimated audience size | 3,823,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Hoseasons audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 95.2% |
| United States | 1.3% |
| Germany | 0.3% |
Where the Hoseasons audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.76× | |
| 02 | East Midlands | ~400K | 1.53× | |
| 03 | South West | ~400K | 1.36× | |
| 04 | North West | ~500K | 1.29× | |
| 05 | North East | ~200K | 1.25× | |
| 06 | England | ~3M | 1.18× | |
| 07 | Scotland | ~300K | 0.96× | |
| 08 | Yorkshire and the Humber | ~300K | 0.93× | |
| 09 | East of England | ~300K | 0.89× | |
| 10 | West Midlands | ~100K | 0.84× | |
| 11 | South East | ~300K | 0.66× | |
| 12 | Greater London | ~100K | 0.27× | |
| 13 | Northern Ireland | ~20K | 0.19× |
The strongest cross-interests of the Hoseasons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dolomiti Superski | Travel & Leisure | 162.97× | ||
| 02 | Hillsdale College | Business & Career | 66.27× | ||
| 03 | Grizzly Man | Movies & TV | 60.35× | ||
| 04 | Man on Wire | Movies & TV | 60.35× | ||
| 05 | Grey Gardens | Website / Newspaper / Magazine | 44.24× | ||
| 06 | Forest Holidays | Travel & Leisure | 26.86× | ||
| 07 | Arby's | Food & Beverages | 18.45× | ||
| 08 | national trust | Politics & Society | 7.58× | ||
| 09 | Chick-fil-A | Food & Beverages | 5.70× | ||
| 10 | Parkdean Holidays | Travel & Leisure | 5.44× | ||
| 11 | Secret Escapes | Travel & Leisure | 4.76× | ||
| 12 | Center Parcs UK | Travel & Leisure | 4.26× | ||
| 13 | Butlins | Travel & Leisure | 2.83× | ||
| 14 | Haven Holidays | Travel & Leisure | 2.63× | ||
| 15 | Poundland | Shopping | 2.49× | ||
| 16 | Glamping | Travel & Leisure | 2.35× | ||
| 17 | TUI | Travel & Leisure | 1.90× | ||
| 18 | Holiday cottage | Travel & Leisure | 1.69× | ||
| 19 | Airbnb | Travel & Leisure | 1.64× | ||
| 20 | Dunelm | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.27× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.82× | |
| Need for Security | CONSERVATISM | 0.88× |
Hoseasons has an estimated audience of 3,823,563 people in United Kingdom, concentrated in England and North West.
75.0% of Hoseasons fans are female, 25.0% are male, with an average age of 45.1 years.
Hoseasons fans show strongest brand affinity for Forest Holidays (26.86×), Dolomiti Superski (162.97×), and national trust (7.58×) over the country average.
Hoseasons fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~500K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hoseasons itself, the audience over-indexes on Dolomiti Superski (162.97×), national trust (7.58×), Grizzly Man (60.35×), and Man on Wire (60.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hoseasons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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