A data profile of the people who buy, follow and care about Glamping in United Kingdom — modelled from more than twelve digital signal sources. Glamping has an estimated audience of 4,785,745 people in United Kingdom.
The average Glamping fan in United Kingdom is 46.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Hot tub, England, Airbnb, with strongest over-indexing on Hot tub (2.99× the country average).
Demographically, the Glamping audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Glamping fan in United Kingdom is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Hot tub.
The key figures that characterise the Glamping profile in United Kingdom.
66.4% are female, 33.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 46.0 |
| Estimated audience size | 4,785,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Glamping audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.7% |
| United Kingdom | 15.1% |
| South Korea | 9.0% |
Where the Glamping audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~800K | 1.58× | |
| 02 | England | ~3.5M | 1.20× | |
| 03 | Northern Ireland | ~200K | 1.20× | |
| 04 | East Midlands | ~400K | 1.12× | |
| 05 | South West | ~400K | 1.05× | |
| 06 | East of England | ~500K | 1.03× | |
| 07 | North East | ~200K | 0.98× | |
| 08 | South East | ~600K | 0.97× | |
| 09 | Wales | ~300K | 0.95× | |
| 10 | Greater London | ~500K | 0.81× | |
| 11 | Yorkshire and the Humber | ~300K | 0.76× | |
| 12 | West Midlands | ~100K | 0.69× | |
| 13 | Scotland | ~300K | 0.65× |
The strongest cross-interests of the Glamping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai rock | Music & Radio | 4.46× | ||
| 02 | Hoseasons | Travel & Leisure | 3.26× | ||
| 03 | Hot tub | Home & Garden | 2.99× | ||
| 04 | Vacation rental | Travel & Leisure | 1.97× | ||
| 05 | Mecca Bingo | Games | 1.92× | ||
| 06 | Staycation | Home & Garden | 1.83× | ||
| 07 | Cottage | Travel & Leisure | 1.83× | ||
| 08 | Garden furniture | Home & Garden | 1.76× | ||
| 09 | Katie Price | Fashion & Accessoires | 1.69× | ||
| 10 | Ryanair | Travel & Leisure | 1.63× | ||
| 11 | Airbnb | Travel & Leisure | 1.61× | ||
| 12 | Camping | Travel & Leisure | 1.60× | ||
| 13 | Holiday cottage | Travel & Leisure | 1.59× | ||
| 14 | Beaches | Travel & Leisure | 1.58× | ||
| 15 | Swimming pool | Sports | 1.56× | ||
| 16 | Home Bargains | Shopping | 1.54× | ||
| 17 | England | Travel & Leisure | 1.53× | ||
| 18 | EasyJet | Travel & Leisure | 1.53× | ||
| 19 | Day | Business & Career | 1.52× | ||
| 20 | Discounts and allowances | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.29× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Early Adopter Mentality | POWER | 0.94× |
Glamping has an estimated audience of 4,785,745 people in United Kingdom, concentrated in England and North West.
66.4% of Glamping fans are female, 33.6% are male, with an average age of 46.0 years.
Glamping fans show strongest brand affinity for Hot tub (2.99×), England (1.53×), and Airbnb (1.61×) over the country average.
Glamping fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~800K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Glamping itself, the audience over-indexes on England (1.53×), Airbnb (1.61×), Camping (1.6×), and Hoseasons (3.26×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Glamping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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