A data profile of the people who buy, follow and care about Camping in United Kingdom — modelled from more than twelve digital signal sources. Camping has an estimated audience of 15,985,469 people in United Kingdom.
The average Camping fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South West, South East.
Top brand affinities include Mountain Warehouse, Holiday cottage, Toolstation, with strongest over-indexing on Mountain Warehouse (2.62× the country average).
Demographically, the Camping audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Camping fan in United Kingdom is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Mountain Warehouse.
The key figures that characterise the Camping profile in United Kingdom.
54.3% are female, 45.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 45.5 |
| Estimated audience size | 15,985,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Camping audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~2.5M | 1.99× | |
| 02 | Wales | ~1.5M | 1.42× | |
| 03 | Scotland | ~2M | 1.30× | |
| 04 | South East | ~2.5M | 1.18× | |
| 05 | East Midlands | ~1.5M | 1.17× | |
| 06 | North West | ~2M | 1.13× | |
| 07 | East of England | ~1.5M | 0.96× | |
| 08 | England | ~11M | 0.71× | |
| 09 | Yorkshire and the Humber | ~900K | 0.69× | |
| 10 | North East | ~400K | 0.67× | |
| 11 | Greater London | ~1.5M | 0.63× | |
| 12 | West Midlands | ~400K | 0.58× | |
| 13 | Northern Ireland | ~300K | 0.58× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mountain Warehouse | Fashion & Accessoires | 2.62× | ||
| 02 | Motorhome | Cars & Mobility | 2.43× | ||
| 03 | RV park | Cars & Mobility | 2.35× | ||
| 04 | Glamping | Travel & Leisure | 2.05× | ||
| 05 | RVs | Cars & Mobility | 1.90× | ||
| 06 | Holiday cottage | Travel & Leisure | 1.89× | ||
| 07 | Hoseasons | Travel & Leisure | 1.86× | ||
| 08 | J. D. Williams | Shopping | 1.79× | ||
| 09 | Cottage | Travel & Leisure | 1.78× | ||
| 10 | Haven Holidays | Travel & Leisure | 1.78× | ||
| 11 | Mobile home | Cars & Mobility | 1.71× | ||
| 12 | Garden furniture | Home & Garden | 1.63× | ||
| 13 | Sustainable energy | Home & Garden | 1.62× | ||
| 14 | Travel Adventures | Travel & Leisure | 1.59× | ||
| 15 | Garden centre | Home & Garden | 1.55× | ||
| 16 | Companies House | Politics & Society | 1.53× | ||
| 17 | Vacation rental | Travel & Leisure | 1.52× | ||
| 18 | Patio | Home & Garden | 1.52× | ||
| 19 | Toolstation | Home & Garden | 1.51× | ||
| 20 | Staycation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.24× | |
| Community Orientation | OPEN | 1.24× | |
| DIY Mentality | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Career Orientation | POWER | 0.90× |
Camping has an estimated audience of 15,985,469 people in United Kingdom, concentrated in England and South West.
54.3% of Camping fans are female, 45.7% are male, with an average age of 45.5 years.
Camping fans show strongest brand affinity for Mountain Warehouse (2.62×), Holiday cottage (1.89×), and Toolstation (1.51×) over the country average.
Camping fans in United Kingdom are most concentrated in England (reach ~11M), South West (reach ~2.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Holiday cottage (1.89×), Toolstation (1.51×), Companies House (1.53×), and Motorhome (2.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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