Camping Audience in United Kingdom
Camping has an estimated audience of 15,985,469 people in United Kingdom. 54.3% are female, 45.7% are male, average age 45.5. Top regions: England, South West, South East. Top brand affinities: Mountain Warehouse, Holiday cottage, Toolstation, Motorhome, Companies House.
The average Camping fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, South West, South East. Top brand affinities include Mountain Warehouse, Holiday cottage, Toolstation, with strongest over-indexing on Mountain Warehouse (2.62× the country average). Demographically, the Camping audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Camping fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 45.5 |
| Estimated audience size | 15,985,469 |
Audience persona
The typical Camping fan in United Kingdom is balanced, around 45.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mountain Warehouse.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,523,736 | 0.71× |
| South West | 2,624,062 | 2× |
| South East | 2,525,704 | 1.18× |
| North West | 1,937,716 | 1.13× |
| Scotland | 1,867,475 | 1.3× |
| East of England | 1,397,009 | 0.96× |
| East Midlands | 1,321,870 | 1.17× |
| Greater London | 1,314,489 | 0.63× |
| Wales | 1,301,186 | 1.43× |
| Yorkshire and the Humber | 883,563 | 0.69× |
| North East | 414,864 | 0.67× |
| West Midlands | 394,546 | 0.58× |
| Northern Ireland | 279,386 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain Warehouse | 2.62× | Fashion & Accessoires |
| Holiday cottage | 1.89× | Travel & Leisure |
| Toolstation | 1.51× | Home & Garden |
| Motorhome | 2.43× | Cars & Mobility |
| Companies House | 1.53× | Politics & Society |
| Cottage | 1.78× | Travel & Leisure |
| RVs | 1.9× | Cars & Mobility |
| Staycation | 1.51× | Home & Garden |
| Mobile home | 1.71× | Cars & Mobility |
| Garden furniture | 1.63× | Home & Garden |
| Glamping | 2.05× | Travel & Leisure |
| Travel Adventures | 1.59× | Travel & Leisure |
| RV park | 2.35× | Cars & Mobility |
| Garden centre | 1.55× | Home & Garden |
| J. D. Williams | 1.79× | Shopping |
| Sustainable energy | 1.62× | Home & Garden |
| Vacation rental | 1.52× | Travel & Leisure |
| Patio | 1.52× | Home & Garden |
| Hoseasons | 1.86× | Travel & Leisure |
| Fat Face | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.41 |
| Indulgence | JOY | 1.26 |
| Sustainability | BALANCE | 1.19 |
| Travelling | THRILL | 1.16 |
| Sports Activity | POWER | 1.15 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
See Camping audiences in other countries
More Travel type audiences in United Kingdom
- Hotels (24,959,873)
- Beaches (14,417,070)
- Lodging (11,639,837)
- Cruises (11,559,872)
- Air travel (10,910,324)
Frequently asked questions
How many fans does Camping have in United Kingdom?
Camping has an estimated audience of 15,985,469 people in United Kingdom, concentrated in England and South West.
What is the gender split and age of Camping fans?
54.3% of Camping fans are female, 45.7% are male, with an average age of 45.5 years.
Which brands do Camping fans like most?
Camping fans show strongest brand affinity for Mountain Warehouse (2.62×), Holiday cottage (1.89×), and Toolstation (1.51×) over the country average.
Where do Camping fans live in United Kingdom?
Camping fans in United Kingdom are most concentrated in England (reach 10,523,736), South West (reach 2,624,062), and South East (reach 2,525,704). These three regions account for the largest share of the active audience.
What other brands do Camping fans also like?
Beyond Camping itself, the audience over-indexes on Holiday cottage (1.89×), Toolstation (1.51×), Motorhome (2.43×), and Companies House (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.