A data profile of the people who buy, follow and care about Camping in India — modelled from more than twelve digital signal sources. Camping has an estimated audience of 6,990,348 people in India.
The average Camping fan in India is 33.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Bride and Groom, Engagement ring, Wedding videography, with strongest over-indexing on Bride and Groom (1.8× the country average).
Demographically, the Camping audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Camping fan in India is more male, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Bride and Groom.
The key figures that characterise the Camping profile in India.
22.0% are female, 78.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 33.3 |
| Estimated audience size | 6,990,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Camping audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~80K | 2.36× | |
| 02 | Meghalaya | ~10K | 1.85× | |
| 03 | Himachal Pradesh | ~40K | 1.62× | |
| 04 | Nagaland | ~7K | 1.38× | |
| 05 | Arunachal Pradesh | ~6K | 1.37× | |
| 06 | Maharashtra | ~500K | 1.34× | |
| 07 | Manipur | ~10K | 1.12× | |
| 08 | Tripura | ~10K | 1.07× | |
| 09 | Goa | ~8K | 1.04× | |
| 10 | Assam | ~70K | 1.03× | |
| 11 | Sikkim | ~3K | 1.02× | |
| 12 | Mizoram | ~5K | 1.01× | |
| 13 | Karnataka | ~200K | 0.89× | |
| 14 | West Bengal | ~200K | 0.85× | |
| 15 | Jammu and Kashmir | ~30K | 0.81× | |
| 16 | Chhattisgarh | ~40K | 0.79× | |
| 17 | Telangana | ~70K | 0.73× | |
| 18 | Haryana | ~70K | 0.73× | |
| 19 | Punjab (region) | ~70K | 0.72× | |
| 20 | Odisha | ~50K | 0.70× | |
| 21 | Gujarat | ~100K | 0.68× | |
| 22 | Jharkhand | ~40K | 0.66× | |
| 23 | Rajasthan | ~100K | 0.63× | |
| 24 | Madhya Pradesh | ~80K | 0.63× | |
| 25 | Andhra Pradesh | ~50K | 0.61× | |
| 26 | Tamil Nadu | ~100K | 0.60× | |
| 27 | Kerala | ~60K | 0.60× | |
| 28 | Uttar Pradesh | ~200K | 0.55× | |
| 29 | Bihar | ~70K | 0.48× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punjabi culture | Politics & Society | 2.84× | ||
| 02 | Babbu Maan | Music & Radio | 2.82× | ||
| 03 | Bhagwant Mann | Politics & Society | 2.56× | ||
| 04 | Latest Punjabi Videos | Internet & Social Media | 2.54× | ||
| 05 | Jaswinder Bhalla | Movies & TV | 2.27× | ||
| 06 | Yograj Singh | Politics & Society | 2.26× | ||
| 07 | Jim Corbett | Politics & Society | 2.09× | ||
| 08 | Brides (magazine) | Fashion & Accessoires | 2.05× | ||
| 09 | JagBani | News | 2.01× | ||
| 10 | Dairy cattle | Pets & Animals | 2.00× | ||
| 11 | McLeod Ganj | Person | 1.93× | ||
| 12 | Poultry farming | Politics & Society | 1.85× | ||
| 13 | Bride and Groom | Home & Garden | 1.80× | ||
| 14 | Wedding planner | Kids & Family | 1.72× | ||
| 15 | Pencil | Home & Garden | 1.68× | ||
| 16 | Wedding videography | Kids & Family | 1.64× | ||
| 17 | Engagement | Kids & Family | 1.63× | ||
| 18 | Engagement ring | Fashion & Accessoires | 1.61× | ||
| 19 | Malt whisky | Food & Beverages | 1.56× | ||
| 20 | Outdoor enthusiast | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.05× | |
| Risk Appetite | THRILL | 1.04× | |
| Pet Ownership | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× |
Camping has an estimated audience of 6,990,348 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.0% of Camping fans are female, 78.0% are male, with an average age of 33.3 years.
Camping fans show strongest brand affinity for Bride and Groom (1.8×), Engagement ring (1.61×), and Wedding videography (1.64×) over the country average.
Camping fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Engagement ring (1.61×), Wedding videography (1.64×), Engagement (1.63×), and Dairy cattle (2×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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