Rascasse Audience Intelligence

Camping Audience in Argentina

A data profile of the people who buy, follow and care about Camping in Argentina — modelled from more than twelve digital signal sources. Camping has an estimated audience of 1,800,943 people in Argentina.

Camping has an estimated audience of 1,800,943 people in Argentina. 52.0% are female, 48.0% are male, average age 39.7. Top brand affinities: RVs, Cabañas Department, Motorhome, Wild fisheries, Spearfishing.

Top brand affinities include RVs, Cabañas Department, Motorhome, with strongest over-indexing on RVs (1.55× the country average).

Demographically, the Camping audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Indulgence.

The typical Camping fan in Argentina is balanced, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for RVs.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Camping profile in Argentina.

Audience size
1.8M
in Argentina
Gender
52.0%
48.0% male
Age
39.7
average years
Country rank
#456
Topic in Argentina
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Camping fans

52.0% are female, 48.0% are male, average age 39.7.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Camping audience in Argentina
MetricValue
Female52.0%
Male48.0%
Average age39.7
Estimated audience size1,800,943
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Camping audience in Argentina
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Camping audience comes from Argentina.

Worldwide audience distribution share by country for Camping
CountryShare
United States22.5%
Japan6.4%
United Kingdom4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camping audience
#·InterestCategoryAffinity×
01MotorhomeCars & Mobility2.13×
02BoulderingSports2.08×
03CampervanCars & Mobility2.07×
04Free climbingSports1.98×
05Free solo climbingSports1.98×
06Sport climbingSports1.86×
07WaistcoatFashion & Accessoires1.80×
08Fish trapVideo / Board Game1.79×
09Wild fisheriesTravel & Leisure1.68×
10Hiking bootFashion & Accessoires1.68×
11Fishing techniquesSports1.67×
12Fly fishingSports1.66×
13ParaglidingSports1.65×
14SpearfishingSports1.60×
15RVsCars & Mobility1.55×
16Bicycle touringSports1.54×
17Cabañas DepartmentTravel & Leisure1.52×
18DeWaltHome & Garden1.51×
19Mountain bike racingSports1.51×
20Cycling teamSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Camping audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.14×
IndulgenceJOY1.07×
Sports ActivityPOWER0.99×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Camping audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
IndividualismJOY0.91×
Risk AppetiteTHRILL0.91×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →