A data profile of the people who buy, follow and care about Camping in Argentina — modelled from more than twelve digital signal sources. Camping has an estimated audience of 1,800,943 people in Argentina.
Camping has an estimated audience of 1,800,943 people in Argentina. 52.0% are female, 48.0% are male, average age 39.7. Top brand affinities: RVs, Cabañas Department, Motorhome, Wild fisheries, Spearfishing.
Top brand affinities include RVs, Cabañas Department, Motorhome, with strongest over-indexing on RVs (1.55× the country average).
Demographically, the Camping audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Camping fan in Argentina is balanced, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for RVs.
The key figures that characterise the Camping profile in Argentina.
52.0% are female, 48.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.7 |
| Estimated audience size | 1,800,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Camping audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome | Cars & Mobility | 2.13× | ||
| 02 | Bouldering | Sports | 2.08× | ||
| 03 | Campervan | Cars & Mobility | 2.07× | ||
| 04 | Free climbing | Sports | 1.98× | ||
| 05 | Free solo climbing | Sports | 1.98× | ||
| 06 | Sport climbing | Sports | 1.86× | ||
| 07 | Waistcoat | Fashion & Accessoires | 1.80× | ||
| 08 | Fish trap | Video / Board Game | 1.79× | ||
| 09 | Wild fisheries | Travel & Leisure | 1.68× | ||
| 10 | Hiking boot | Fashion & Accessoires | 1.68× | ||
| 11 | Fishing techniques | Sports | 1.67× | ||
| 12 | Fly fishing | Sports | 1.66× | ||
| 13 | Paragliding | Sports | 1.65× | ||
| 14 | Spearfishing | Sports | 1.60× | ||
| 15 | RVs | Cars & Mobility | 1.55× | ||
| 16 | Bicycle touring | Sports | 1.54× | ||
| 17 | Cabañas Department | Travel & Leisure | 1.52× | ||
| 18 | DeWalt | Home & Garden | 1.51× | ||
| 19 | Mountain bike racing | Sports | 1.51× | ||
| 20 | Cycling team | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.14× | |
| Indulgence | JOY | 1.07× | |
| Sports Activity | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Individualism | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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