A data profile of the people who buy, follow and care about Camping in Portugal — modelled from more than twelve digital signal sources. Camping has an estimated audience of 2,346,485 people in Portugal.
The average Camping fan in Portugal is 45.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Faro District, Porto District.
Top brand affinities include Boating, Glamping, Motorhome, with strongest over-indexing on Boating (1.54× the country average).
Demographically, the Camping audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Camping fan in Portugal is balanced, around 45.6 years old, with strong Sustainability tendencies and a notable affinity for Boating.
The key figures that characterise the Camping profile in Portugal.
48.9% are female, 51.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 45.6 |
| Estimated audience size | 2,346,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Camping audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 2.43× | |
| 02 | Beja District | ~80K | 2.18× | |
| 03 | Leiria District | ~200K | 1.45× | |
| 04 | Viana do Castelo District | ~80K | 1.33× | |
| 05 | Coimbra District | ~100K | 1.01× | |
| 06 | Bragança District | ~30K | 1.00× | |
| 07 | Évora District | ~40K | 0.95× | |
| 08 | Guarda District | ~30K | 0.91× | |
| 09 | Portalegre District | ~20K | 0.88× | |
| 10 | Setúbal District | ~200K | 0.87× | |
| 11 | Aveiro District | ~200K | 0.87× | |
| 12 | Vila Real District | ~40K | 0.83× | |
| 13 | Castelo Branco District | ~30K | 0.75× | |
| 14 | Viseu District | ~60K | 0.74× | |
| 15 | Braga District | ~200K | 0.73× | |
| 16 | Lisbon District | ~500K | 0.64× | |
| 17 | Porto District | ~300K | 0.59× | |
| 18 | Santarém District | ~70K | 0.59× | |
| 19 | Azores | ~30K | 0.52× | |
| 20 | Madeira | ~30K | 0.45× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glamping | Travel & Leisure | 2.21× | ||
| 02 | Tent | Travel & Leisure | 1.76× | ||
| 03 | Motorhome | Cars & Mobility | 1.74× | ||
| 04 | Travel trailer | Cars & Mobility | 1.74× | ||
| 05 | Caravan (travellers) | Cars & Mobility | 1.67× | ||
| 06 | Awning | Home & Garden | 1.65× | ||
| 07 | Hammock | Home & Garden | 1.61× | ||
| 08 | Fishing rod | Sports | 1.59× | ||
| 09 | Fishing tackle | Sports | 1.57× | ||
| 10 | Fishing line | Sports | 1.57× | ||
| 11 | Fishing bait | Pets & Animals | 1.57× | ||
| 12 | Campsite | Travel & Leisure | 1.57× | ||
| 13 | Cycling jersey | Sports | 1.56× | ||
| 14 | Scoutcraft | Home & Garden | 1.56× | ||
| 15 | Boating | Travel & Leisure | 1.54× | ||
| 16 | Fly fishing | Sports | 1.54× | ||
| 17 | Fiat Ducato | Cars & Mobility | 1.54× | ||
| 18 | Underwater sports | Sports | 1.54× | ||
| 19 | Campervan | Cars & Mobility | 1.51× | ||
| 20 | Camper (company) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.11× | |
| Travelling | THRILL | 1.10× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Career Orientation | POWER | 0.89× | |
| Community Orientation | OPEN | 0.90× |
Camping has an estimated audience of 2,346,485 people in Portugal, concentrated in Lisbon District and Faro District.
48.9% of Camping fans are female, 51.1% are male, with an average age of 45.6 years.
Camping fans show strongest brand affinity for Boating (1.54×), Glamping (2.21×), and Motorhome (1.74×) over the country average.
Camping fans in Portugal are most concentrated in Lisbon District (reach ~500K), Faro District (reach ~400K), and Porto District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Glamping (2.21×), Motorhome (1.74×), Fishing rod (1.59×), and Fishing tackle (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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