Rascasse Audience Intelligence

Lodging Audience in Portugal

A data profile of the people who buy, follow and care about Lodging in Portugal — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 1,905,165 people in Portugal.

#5among Travel type in Portugal#344among Topic in Portugal#38in Travel & Leisure

The average Lodging fan in Portugal is 47.2 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Lodging profile in Portugal.

Audience size
1.9M
in Portugal
Gender
57.8%♀
42.2% male
Age
47.2
average years
Country rank
#453
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lodging fans

57.8% are female, 42.2% are male, average age 47.2.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Lodging audience in Portugal
MetricValue
Female57.8%
Male42.2%
Average age47.2
Estimated audience size1,905,165
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Lodging audience in Portugal
Age bracketShare%
16-194%
20-2911%
30-3920%
40-4930%
50+35%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Lodging audience comes from Portugal.

Worldwide audience distribution share by country for Lodging
CountryShare
United States20.0%
United Kingdom6.8%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lodging audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Lodging fans by region: top regions in Portugal
#RegionReachAffinity×
01Coimbra District~100K1.38×
02Faro District~200K1.23×
03Azores~60K1.07×
04Beja District~30K1.04×
05Bragança District~20K1.03×
06Portalegre District~20K1.03×
07Guarda District~30K1.02×
08Vila Real District~30K0.99×
09Évora District~30K0.99×
10Viana do Castelo District~50K0.98×
11Castelo Branco District~40K0.98×
12Viseu District~60K0.97×
13Leiria District~100K0.96×
14Madeira~50K0.96×
15Aveiro District~100K0.92×
16Setúbal District~200K0.89×
17Braga District~200K0.89×
18Lisbon District~500K0.88×
19Porto District~400K0.85×
20Santarém District~80K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Portugal

See Lodging audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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