A data profile of the people who buy, follow and care about Beaches in Portugal — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 3,347,551 people in Portugal.
The average Beaches fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Faro District, Porto District.
Top brand affinities include Vacations, EasyJet, Handbags, with strongest over-indexing on Vacations (1.67× the country average).
Demographically, the Beaches audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Beaches fan in Portugal is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Vacations.
The key figures that characterise the Beaches profile in Portugal.
60.1% are female, 39.9% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.1 |
| Estimated audience size | 3,347,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Beaches audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 5.89× | |
| 02 | Faro District | ~500K | 3.47× | |
| 03 | Azores | ~200K | 3.37× | |
| 04 | Lisbon District | ~1M | 1.08× | |
| 05 | Bragança District | ~30K | 0.77× | |
| 06 | Guarda District | ~30K | 0.76× | |
| 07 | Portalegre District | ~30K | 0.76× | |
| 08 | Beja District | ~40K | 0.74× | |
| 09 | Setúbal District | ~200K | 0.64× | |
| 10 | Castelo Branco District | ~40K | 0.63× | |
| 11 | Évora District | ~40K | 0.63× | |
| 12 | Vila Real District | ~40K | 0.62× | |
| 13 | Porto District | ~400K | 0.58× | |
| 14 | Leiria District | ~100K | 0.58× | |
| 15 | Santarém District | ~90K | 0.58× | |
| 16 | Viana do Castelo District | ~50K | 0.56× | |
| 17 | Viseu District | ~60K | 0.55× | |
| 18 | Coimbra District | ~80K | 0.50× | |
| 19 | Aveiro District | ~100K | 0.47× | |
| 20 | Braga District | ~100K | 0.42× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logitravel | Travel & Leisure | 2.02× | ||
| 02 | Vacations | Travel & Leisure | 1.67× | ||
| 03 | Free software | Technology & Electronics | 1.67× | ||
| 04 | Birds | Pets & Animals | 1.65× | ||
| 05 | Boating | Travel & Leisure | 1.63× | ||
| 06 | Mystery fiction | Literature | 1.61× | ||
| 07 | Momondo | Travel & Leisure | 1.61× | ||
| 08 | Holiday | Travel & Leisure | 1.60× | ||
| 09 | Charity and causes | Business & Career | 1.60× | ||
| 10 | Trivago | Travel & Leisure | 1.59× | ||
| 11 | Handbags | Fashion & Accessoires | 1.57× | ||
| 12 | Romance novels | Literature | 1.57× | ||
| 13 | Swimming | Sports | 1.56× | ||
| 14 | Theme parks | Travel & Leisure | 1.55× | ||
| 15 | Reptiles | Pets & Animals | 1.55× | ||
| 16 | EasyJet | Travel & Leisure | 1.52× | ||
| 17 | Blouse | Fashion & Accessoires | 1.52× | ||
| 18 | Cruises | Travel & Leisure | 1.51× | ||
| 19 | Lakes | Travel & Leisure | 1.50× | ||
| 20 | Quiz | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Creativity | OPEN | 1.32× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Urban Lifestyle | OPEN | 0.99× |
Beaches has an estimated audience of 3,347,551 people in Portugal, concentrated in Lisbon District and Faro District.
60.1% of Beaches fans are female, 39.9% are male, with an average age of 46.1 years.
Beaches fans show strongest brand affinity for Vacations (1.67×), EasyJet (1.52×), and Handbags (1.57×) over the country average.
Beaches fans in Portugal are most concentrated in Lisbon District (reach ~1M), Faro District (reach ~500K), and Porto District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on EasyJet (1.52×), Handbags (1.57×), Holiday (1.6×), and Swimming (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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