A data profile of the people who buy, follow and care about Theme parks in Portugal — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 1,429,424 people in Portugal.
The average Theme parks fan in Portugal is 45.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include EasyJet, Primark, Blouse, with strongest over-indexing on EasyJet (1.58× the country average).
Demographically, the Theme parks audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Creativity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Theme parks fan in Portugal is more female, around 45.5 years old, with strong Creativity tendencies and a notable affinity for EasyJet.
The key figures that characterise the Theme parks profile in Portugal.
63.3% are female, 36.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 45.5 |
| Estimated audience size | 1,429,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Theme parks audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.78× | |
| 02 | Madeira | ~70K | 1.56× | |
| 03 | Lisbon District | ~400K | 1.02× | |
| 04 | Azores | ~40K | 1.02× | |
| 05 | Guarda District | ~20K | 1.02× | |
| 06 | Bragança District | ~20K | 1.01× | |
| 07 | Portalegre District | ~20K | 1.01× | |
| 08 | Setúbal District | ~200K | 0.99× | |
| 09 | Beja District | ~20K | 0.99× | |
| 10 | Vila Real District | ~30K | 0.98× | |
| 11 | Évora District | ~20K | 0.98× | |
| 12 | Leiria District | ~80K | 0.97× | |
| 13 | Castelo Branco District | ~30K | 0.97× | |
| 14 | Viana do Castelo District | ~30K | 0.96× | |
| 15 | Coimbra District | ~70K | 0.95× | |
| 16 | Viseu District | ~50K | 0.95× | |
| 17 | Aveiro District | ~100K | 0.89× | |
| 18 | Braga District | ~100K | 0.87× | |
| 19 | Porto District | ~300K | 0.83× | |
| 20 | Santarém District | ~60K | 0.83× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disneyland Paris | Travel & Leisure | 2.93× | ||
| 02 | Walt Disney World | Travel & Leisure | 2.18× | ||
| 03 | Disneyland | Travel & Leisure | 1.90× | ||
| 04 | Logitravel | Travel & Leisure | 1.71× | ||
| 05 | Cruises | Travel & Leisure | 1.64× | ||
| 06 | Primark | Shopping | 1.59× | ||
| 07 | EDreams | Travel & Leisure | 1.59× | ||
| 08 | Pedagogy | Kids & Family | 1.59× | ||
| 09 | Day care | Health | 1.59× | ||
| 10 | Momondo | Travel & Leisure | 1.59× | ||
| 11 | EasyJet | Travel & Leisure | 1.58× | ||
| 12 | Kindergarten | Kids & Family | 1.56× | ||
| 13 | Baby food | Kids & Family | 1.55× | ||
| 14 | Toddler | Kids & Family | 1.54× | ||
| 15 | Lakes | Travel & Leisure | 1.52× | ||
| 16 | Wedding photography | Technology & Electronics | 1.52× | ||
| 17 | Pandora | Fashion & Accessoires | 1.52× | ||
| 18 | Blouse | Fashion & Accessoires | 1.51× | ||
| 19 | Child care | Kids & Family | 1.51× | ||
| 20 | One-piece swimsuit | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.22× | |
| Individualism | JOY | 1.18× | |
| Travelling | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Need for Security | CONSERVATISM | 0.90× |
Theme parks has an estimated audience of 1,429,424 people in Portugal, concentrated in Lisbon District and Porto District.
63.3% of Theme parks fans are female, 36.7% are male, with an average age of 45.5 years.
Theme parks fans show strongest brand affinity for EasyJet (1.58×), Primark (1.59×), and Blouse (1.51×) over the country average.
Theme parks fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Faro District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on Primark (1.59×), Blouse (1.51×), Cruises (1.64×), and EDreams (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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