A data profile of the people who buy, follow and care about Child care in Portugal — modelled from more than twelve digital signal sources. Child care has an estimated audience of 1,580,874 people in Portugal.
The average Child care fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Net-Empregos, IKEA, Child development, with strongest over-indexing on Net-Empregos (2.61× the country average).
Demographically, the Child care audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Child care fan in Portugal is more female, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Net-Empregos.
The key figures that characterise the Child care profile in Portugal.
75.5% are female, 24.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 45.0 |
| Estimated audience size | 1,580,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Child care audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
Where the Child care audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~30K | 1.12× | |
| 02 | Vila Real District | ~30K | 1.09× | |
| 03 | Évora District | ~30K | 1.09× | |
| 04 | Castelo Branco District | ~30K | 1.07× | |
| 05 | Azores | ~50K | 1.03× | |
| 06 | Viana do Castelo District | ~40K | 1.03× | |
| 07 | Viseu District | ~60K | 1.01× | |
| 08 | Madeira | ~50K | 1.00× | |
| 09 | Coimbra District | ~80K | 0.98× | |
| 10 | Leiria District | ~80K | 0.96× | |
| 11 | Aveiro District | ~100K | 0.95× | |
| 12 | Braga District | ~100K | 0.94× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Porto District | ~300K | 0.90× | |
| 16 | Santarém District | ~70K | 0.90× | |
| 17 | Lisbon District | ~400K | 0.82× |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby transport | Kids & Family | 4.91× | ||
| 02 | Infant bed | Home & Garden | 4.76× | ||
| 03 | Infant clothing | Kids & Family | 4.60× | ||
| 04 | Child safety seat | Kids & Family | 4.60× | ||
| 05 | Educational toy | Kids & Family | 3.84× | ||
| 06 | Child development | Business & Career | 3.64× | ||
| 07 | Kindergarten | Kids & Family | 3.52× | ||
| 08 | Manicure | Beauty & Wellness | 2.89× | ||
| 09 | Net-Empregos | Travel & Leisure | 2.61× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.33× | ||
| 11 | Primark | Shopping | 2.16× | ||
| 12 | Parfois (fashion accessories) | Fashion & Accessoires | 2.10× | ||
| 13 | Parent | Kids & Family | 2.07× | ||
| 14 | Gift | Shopping | 2.03× | ||
| 15 | Infant | Kids & Family | 1.94× | ||
| 16 | Motherhood | Kids & Family | 1.89× | ||
| 17 | Hair products | Beauty & Wellness | 1.75× | ||
| 18 | Footwear | Fashion & Accessoires | 1.64× | ||
| 19 | Auchan | Shopping | 1.62× | ||
| 20 | IKEA | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.48× | |
| Creativity | OPEN | 1.34× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.70× |
Child care has an estimated audience of 1,580,874 people in Portugal, concentrated in Lisbon District and Porto District.
75.5% of Child care fans are female, 24.5% are male, with an average age of 45.0 years.
Child care fans show strongest brand affinity for Net-Empregos (2.61×), IKEA (1.61×), and Child development (3.64×) over the country average.
Child care fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Child care itself, the audience over-indexes on IKEA (1.61×), Child development (3.64×), Kindergarten (3.52×), and Infant clothing (4.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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