A data profile of the people who buy, follow and care about Infant in Portugal — modelled from more than twelve digital signal sources. Infant has an estimated audience of 3,439,977 people in Portugal.
The average Infant fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Dogs, Self-esteem, with strongest over-indexing on WhatsApp (1.6× the country average).
Demographically, the Infant audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Infant fan in Portugal is more female, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Infant profile in Portugal.
70.3% are female, 29.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 45.7 |
| Estimated audience size | 3,439,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Infant audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
Where the Infant audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.24× | |
| 02 | Faro District | ~300K | 1.16× | |
| 03 | Beja District | ~60K | 1.15× | |
| 04 | Portalegre District | ~40K | 1.06× | |
| 05 | Bragança District | ~40K | 1.05× | |
| 06 | Guarda District | ~50K | 1.03× | |
| 07 | Évora District | ~60K | 1.02× | |
| 08 | Vila Real District | ~60K | 1.01× | |
| 09 | Castelo Branco District | ~70K | 1.00× | |
| 10 | Setúbal District | ~400K | 0.98× | |
| 11 | Viana do Castelo District | ~80K | 0.98× | |
| 12 | Azores | ~90K | 0.97× | |
| 13 | Viseu District | ~100K | 0.96× | |
| 14 | Madeira | ~100K | 0.96× | |
| 15 | Leiria District | ~200K | 0.95× | |
| 16 | Coimbra District | ~200K | 0.95× | |
| 17 | Aveiro District | ~200K | 0.91× | |
| 18 | Braga District | ~300K | 0.89× | |
| 19 | Porto District | ~600K | 0.83× | |
| 20 | Santarém District | ~100K | 0.83× |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rio Ave F.C. | Sports | 1.97× | ||
| 02 | F.C. Paços de Ferreira | Sports | 1.97× | ||
| 03 | Child care | Kids & Family | 1.94× | ||
| 04 | Vitória S.C. | Sports | 1.86× | ||
| 05 | Costume jewelry | Fashion & Accessoires | 1.68× | ||
| 06 | Black Friday (shopping) | Shopping | 1.67× | ||
| 07 | Lingerie | Fashion & Accessoires | 1.65× | ||
| 08 | EDreams | Travel & Leisure | 1.65× | ||
| 09 | Romance novels | Literature | 1.65× | ||
| 10 | Internet & Social Media | 1.60× | |||
| 11 | Manicure | Beauty & Wellness | 1.60× | ||
| 12 | Dogs | Pets & Animals | 1.56× | ||
| 13 | Primark | Shopping | 1.56× | ||
| 14 | First-person shooter games | Games | 1.56× | ||
| 15 | Shampoo | Beauty & Wellness | 1.56× | ||
| 16 | Charity and causes | Business & Career | 1.55× | ||
| 17 | Self-esteem | Health | 1.54× | ||
| 18 | Musical theatre | Movies & TV | 1.53× | ||
| 19 | Grocery store | Food & Beverages | 1.53× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.48× | |
| Community Orientation | OPEN | 1.38× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.97× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Risk Appetite | THRILL | 0.98× |
Infant has an estimated audience of 3,439,977 people in Portugal, concentrated in Lisbon District and Porto District.
70.3% of Infant fans are female, 29.7% are male, with an average age of 45.7 years.
Infant fans show strongest brand affinity for WhatsApp (1.6×), Dogs (1.56×), and Self-esteem (1.54×) over the country average.
Infant fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~600K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Infant itself, the audience over-indexes on Dogs (1.56×), Self-esteem (1.54×), Primark (1.56×), and Lingerie (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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