A data profile of the people who buy, follow and care about Romance novels in Portugal — modelled from more than twelve digital signal sources. Romance novels has an estimated audience of 1,582,440 people in Portugal.
The average Romance novels fan in Portugal is 49.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Mystery fiction, Correio da Manhã, IKEA, with strongest over-indexing on Mystery fiction (5.13× the country average).
Demographically, the Romance novels audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Romance novels fan in Portugal is more female, around 49.1 years old, with strong Pet Ownership tendencies and a notable affinity for Mystery fiction.
The key figures that characterise the Romance novels profile in Portugal.
68.7% are female, 31.3% are male, average age 49.1.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 49.1 |
| Estimated audience size | 1,582,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 48% |
of the worldwide Romance novels audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 4.9% |
| India | 4.5% |
Where the Romance novels audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.14× | |
| 02 | Portalegre District | ~20K | 1.13× | |
| 03 | Beja District | ~30K | 1.09× | |
| 04 | Vila Real District | ~30K | 1.06× | |
| 05 | Évora District | ~30K | 1.06× | |
| 06 | Castelo Branco District | ~30K | 1.04× | |
| 07 | Azores | ~40K | 1.01× | |
| 08 | Viana do Castelo District | ~40K | 1.01× | |
| 09 | Viseu District | ~50K | 1.00× | |
| 10 | Madeira | ~50K | 0.99× | |
| 11 | Coimbra District | ~80K | 0.97× | |
| 12 | Leiria District | ~80K | 0.95× | |
| 13 | Aveiro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Porto District | ~300K | 0.89× | |
| 18 | Santarém District | ~70K | 0.89× | |
| 19 | Lisbon District | ~400K | 0.84× |
The strongest cross-interests of the Romance novels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mystery fiction | Literature | 5.13× | ||
| 02 | Bollywood movies | Movies & TV | 4.84× | ||
| 03 | Word games | Games | 4.60× | ||
| 04 | E-book readers | Technology & Electronics | 4.22× | ||
| 05 | Non-fiction books | Literature | 4.04× | ||
| 06 | Documentary movies | Movies & TV | 3.09× | ||
| 07 | Thriller movies | Movies & TV | 3.03× | ||
| 08 | Diners | Food & Beverages | 2.95× | ||
| 09 | Pet food | Pets & Animals | 2.77× | ||
| 10 | Dance music | Music & Radio | 2.66× | ||
| 11 | Country music | Music & Radio | 2.59× | ||
| 12 | Fiction books | Literature | 2.37× | ||
| 13 | Veganism | Food & Beverages | 2.11× | ||
| 14 | Fragrances | Beauty & Wellness | 1.90× | ||
| 15 | Correio da Manhã | News | 1.75× | ||
| 16 | IKEA | Home & Garden | 1.73× | ||
| 17 | Internet & Social Media | 1.70× | |||
| 18 | Magazines | Literature | 1.70× | ||
| 19 | Comedy movies | Movies & TV | 1.65× | ||
| 20 | Shoes | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.92× | |
| Creativity | OPEN | 1.67× | |
| Healthy Lifestyle | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.99× | |
| Risk Appetite | THRILL | 1.04× | |
| Luxury Orientation | PREMIUM | 1.05× |
Romance novels has an estimated audience of 1,582,440 people in Portugal, concentrated in Lisbon District and Porto District.
68.7% of Romance novels fans are female, 31.3% are male, with an average age of 49.1 years.
Romance novels fans show strongest brand affinity for Mystery fiction (5.13×), Correio da Manhã (1.75×), and IKEA (1.73×) over the country average.
Romance novels fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Romance novels itself, the audience over-indexes on Correio da Manhã (1.75×), IKEA (1.73×), WhatsApp (1.7×), and E-book readers (4.22×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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