A data profile of the people who buy, follow and care about Veganism in Portugal — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 2,751,845 people in Portugal.
The average Veganism fan in Portugal is 45.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Organic food, Plant milk, Alpro, with strongest over-indexing on Organic food (1.51× the country average).
Demographically, the Veganism audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
The typical Veganism fan in Portugal is more female, around 45.9 years old, with strong Creativity tendencies and a notable affinity for Organic food.
The key figures that characterise the Veganism profile in Portugal.
70.3% are female, 29.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 45.9 |
| Estimated audience size | 2,751,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Veganism audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.17× | |
| 02 | Faro District | ~500K | 2.70× | |
| 03 | Lisbon District | ~1.5M | 1.85× | |
| 04 | Porto District | ~800K | 1.40× | |
| 05 | Santarém District | ~200K | 1.40× | |
| 06 | Azores | ~100K | 1.36× | |
| 07 | Leiria District | ~200K | 1.14× | |
| 08 | Beja District | ~50K | 1.04× | |
| 09 | Viana do Castelo District | ~60K | 0.88× | |
| 10 | Coimbra District | ~100K | 0.83× | |
| 11 | Setúbal District | ~200K | 0.81× | |
| 12 | Bragança District | ~30K | 0.81× | |
| 13 | Portalegre District | ~20K | 0.79× | |
| 14 | Évora District | ~40K | 0.78× | |
| 15 | Guarda District | ~30K | 0.76× | |
| 16 | Vila Real District | ~40K | 0.72× | |
| 17 | Castelo Branco District | ~40K | 0.71× | |
| 18 | Aveiro District | ~100K | 0.64× | |
| 19 | Viseu District | ~60K | 0.64× | |
| 20 | Braga District | ~200K | 0.61× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plant milk | Food & Beverages | 1.62× | ||
| 02 | Alpro | Food & Beverages | 1.60× | ||
| 03 | Organic food | Food & Beverages | 1.51× | ||
| 04 | Daluma | Food & Beverages | 1.51× | ||
| 05 | enerBIO | Fashion & Accessoires | 1.51× | ||
| 06 | Ppura | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Mindfulness | BALANCE | 1.08× | |
| Healthy Lifestyle | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Risk Appetite | THRILL | 0.73× | |
| Early Adopter Mentality | POWER | 0.76× |
Veganism has an estimated audience of 2,751,845 people in Portugal, concentrated in Lisbon District and Porto District.
70.3% of Veganism fans are female, 29.7% are male, with an average age of 45.9 years.
Veganism fans show strongest brand affinity for Organic food (1.51×), Plant milk (1.62×), and Alpro (1.6×) over the country average.
Veganism fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Plant milk (1.62×), Alpro (1.6×), Daluma (1.51×), and enerBIO (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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