A data profile of the people who buy, follow and care about Veganism in Belgium — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 2,434,373 people in Belgium.
The average Veganism fan in Belgium is 44.0 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, East Flanders, Antwerp.
Top brand affinities include Organic food, Healthy diet, Home repair, with strongest over-indexing on Organic food (1.66× the country average).
Demographically, the Veganism audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Veganism fan in Belgium is more female, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Organic food.
The key figures that characterise the Veganism profile in Belgium.
67.8% are female, 32.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 44.0 |
| Estimated audience size | 2,434,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Veganism audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~400K | 2.44× | |
| 02 | Flemish Brabant | ~300K | 1.28× | |
| 03 | East Flanders | ~300K | 1.18× | |
| 04 | Antwerp | ~300K | 1.16× | |
| 05 | West Flanders | ~200K | 1.00× | |
| 06 | Liege | ~200K | 0.80× | |
| 07 | Luxembourg | ~50K | 0.80× | |
| 08 | Limburg | ~90K | 0.74× | |
| 09 | Walloon Brabant | ~50K | 0.73× | |
| 10 | Province of Namur | ~80K | 0.70× | |
| 11 | Hainaut | ~200K | 0.62× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-vegetarianism | Food & Beverages | 2.78× | ||
| 02 | Healthy habits | Health | 1.95× | ||
| 03 | COS | Shopping | 1.83× | ||
| 04 | Gourmet Foods | Food & Beverages | 1.80× | ||
| 05 | Vegetarianism | Food & Beverages | 1.79× | ||
| 06 | Ethical consumerism | Shopping | 1.76× | ||
| 07 | Vegan nutrition | Health | 1.73× | ||
| 08 | Home Interior Design | Home & Garden | 1.72× | ||
| 09 | Bedroom furniture | Home & Garden | 1.71× | ||
| 10 | Food chain | Food & Beverages | 1.71× | ||
| 11 | Home Interiors | Home & Garden | 1.70× | ||
| 12 | Organic food | Food & Beverages | 1.66× | ||
| 13 | Self-confidence | Health | 1.66× | ||
| 14 | Home decorating ideas | Home & Garden | 1.66× | ||
| 15 | Healthy diet | Health | 1.58× | ||
| 16 | Vegetarian cuisine | Food & Beverages | 1.58× | ||
| 17 | Expensive Taste | Business & Career | 1.57× | ||
| 18 | Travel Adventures | Travel & Leisure | 1.56× | ||
| 19 | Bellerose | Shopping | 1.53× | ||
| 20 | Home repair | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Travelling | THRILL | 1.00× | |
| Patriotism | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Pet Ownership | JOY | 0.95× | |
| Patriotism | CONSERVATISM | 0.99× |
Veganism has an estimated audience of 2,434,373 people in Belgium, concentrated in Brussels and East Flanders.
67.8% of Veganism fans are female, 32.2% are male, with an average age of 44.0 years.
Veganism fans show strongest brand affinity for Organic food (1.66×), Healthy diet (1.58×), and Home repair (1.52×) over the country average.
Veganism fans in Belgium are most concentrated in Brussels (reach ~400K), East Flanders (reach ~300K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Healthy diet (1.58×), Home repair (1.52×), Home Interior Design (1.72×), and Healthy habits (1.95×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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