A data profile of the people who buy, follow and care about Veganism in Netherlands — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 3,748,255 people in Netherlands.
The average Veganism fan in Netherlands is 44.1 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Movies, Self-awareness, Organic food, with strongest over-indexing on Movies (1.51× the country average).
Demographically, the Veganism audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Veganism fan in Netherlands is more female, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Movies.
The key figures that characterise the Veganism profile in Netherlands.
70.1% are female, 29.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 44.1 |
| Estimated audience size | 3,748,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Veganism audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 2.39× | |
| 02 | Utrecht | ~400K | 1.37× | |
| 03 | Zuid-Holland | ~1M | 1.22× | |
| 04 | North Brabant | ~500K | 0.90× | |
| 05 | Groningen | ~100K | 0.88× | |
| 06 | Flevoland | ~90K | 0.83× | |
| 07 | Limburg | ~200K | 0.82× | |
| 08 | Zeeland | ~60K | 0.75× | |
| 09 | Drenthe | ~80K | 0.73× | |
| 10 | Overijssel | ~200K | 0.72× | |
| 11 | Friesland | ~100K | 0.68× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magnesium | Health | 2.37× | ||
| 02 | Houseplant | Home & Garden | 2.35× | ||
| 03 | Self-awareness | Health | 2.25× | ||
| 04 | Decoration | Home & Garden | 2.18× | ||
| 05 | Art jewelry | Fashion & Accessoires | 2.17× | ||
| 06 | JYSK | Home & Garden | 2.01× | ||
| 07 | Stradivarius | Shopping | 2.00× | ||
| 08 | MS Mode | Fashion & Accessoires | 1.87× | ||
| 09 | Organic food | Food & Beverages | 1.83× | ||
| 10 | Modern architecture | Arts & Culture | 1.82× | ||
| 11 | Scapino | Fashion & Accessoires | 1.80× | ||
| 12 | Charity and causes | Business & Career | 1.76× | ||
| 13 | Italy | Travel & Leisure | 1.76× | ||
| 14 | Bruna (company) | Literature | 1.76× | ||
| 15 | Hygiene | Beauty & Wellness | 1.72× | ||
| 16 | France | Travel & Leisure | 1.66× | ||
| 17 | Cottage | Travel & Leisure | 1.65× | ||
| 18 | Indeed.com | Business & Career | 1.57× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.86× | |
| Design Affinity | PREMIUM | 1.74× | |
| Need for Security | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Social Media Usage | JOY | 0.84× | |
| Urban Lifestyle | OPEN | 1.10× |
Veganism has an estimated audience of 3,748,255 people in Netherlands, concentrated in North Holland and Zuid-Holland.
70.1% of Veganism fans are female, 29.9% are male, with an average age of 44.1 years.
Veganism fans show strongest brand affinity for Movies (1.51×), Self-awareness (2.25×), and Organic food (1.83×) over the country average.
Veganism fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~1M), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Self-awareness (2.25×), Organic food (1.83×), Scapino (1.8×), and Magnesium (2.37×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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