A data profile of the people who buy, follow and care about Self-awareness in Netherlands — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 2,465,598 people in Netherlands.
The average Self-awareness fan in Netherlands is 44.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Home Interior Design, Architecture & Design, Child development, with strongest over-indexing on Home Interior Design (1.67× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Self-awareness fan in Netherlands is more female, around 44.5 years old, with strong Individualism tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Self-awareness profile in Netherlands.
73.8% are female, 26.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 44.5 |
| Estimated audience size | 2,465,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Self-awareness audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
Where the Self-awareness audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.40× | |
| 02 | Zuid-Holland | ~700K | 1.13× | |
| 03 | Flevoland | ~70K | 1.05× | |
| 04 | Limburg | ~200K | 1.02× | |
| 05 | Zeeland | ~50K | 1.00× | |
| 06 | Drenthe | ~80K | 0.99× | |
| 07 | Friesland | ~90K | 0.98× | |
| 08 | Utrecht | ~200K | 0.96× | |
| 09 | Overijssel | ~200K | 0.96× | |
| 10 | Groningen | ~80K | 0.96× | |
| 11 | North Brabant | ~400K | 0.95× | |
| 12 | Gelderland | ~300K | 0.93× |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loods 5 | Home & Garden | 1.82× | ||
| 02 | Pre-kindergarten | Kids & Family | 1.68× | ||
| 03 | Home Interior Design | Home & Garden | 1.67× | ||
| 04 | Summer house | Travel & Leisure | 1.67× | ||
| 05 | Self-knowledge (psychology) | Health | 1.65× | ||
| 06 | Fair trade | Business & Career | 1.65× | ||
| 07 | Child development | Business & Career | 1.63× | ||
| 08 | Architecture & Design | Business & Career | 1.59× | ||
| 09 | Day care | Health | 1.59× | ||
| 10 | Infant clothing | Kids & Family | 1.59× | ||
| 11 | Curtain | Home & Garden | 1.58× | ||
| 12 | Magnesium | Health | 1.56× | ||
| 13 | Self-love | Health | 1.54× | ||
| 14 | Home decorating ideas | Home & Garden | 1.54× | ||
| 15 | MS Mode | Fashion & Accessoires | 1.53× | ||
| 16 | Baby food | Kids & Family | 1.53× | ||
| 17 | Libelle | Pets & Animals | 1.52× | ||
| 18 | Hot tub | Home & Garden | 1.52× | ||
| 19 | Loavies | Fashion & Accessoires | 1.51× | ||
| 20 | Self-help | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.37× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Self-awareness has an estimated audience of 2,465,598 people in Netherlands, concentrated in Zuid-Holland and North Holland.
73.8% of Self-awareness fans are female, 26.2% are male, with an average age of 44.5 years.
Self-awareness fans show strongest brand affinity for Home Interior Design (1.67×), Architecture & Design (1.59×), and Child development (1.63×) over the country average.
Self-awareness fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Self-awareness itself, the audience over-indexes on Architecture & Design (1.59×), Child development (1.63×), Libelle (1.52×), and MS Mode (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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