Rascasse Audience Intelligence

Self-awareness Audience in Brazil

A data profile of the people who buy, follow and care about Self-awareness in Brazil — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 13,425,690 people in Brazil.

#229among Topic in Brazil#10in Health

The average Self-awareness fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-awareness profile in Brazil.

Audience size
13.4M
in Brazil
Gender
70.8%♀
29.2% male
Age
41.0
average years
Country rank
#342
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+1476%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-awareness fans

70.8% are female, 29.2% are male, average age 41.0.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Self-awareness audience in Brazil
MetricValue
Female70.8%
Male29.2%
Average age41.0
Estimated audience size13,425,690
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Self-awareness audience in Brazil
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Self-awareness audience comes from Brazil.

Worldwide audience distribution share by country for Self-awareness
CountryShare
United States15.1%
Brazil7.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-awareness audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Self-awareness fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~40K1.18×
02Amapá~60K1.17×
03São Paulo~4M1.14×
04Paraná~900K1.12×
05Rio Grande do Sul~900K1.11×
06Federal District~200K1.04×
07Acre~50K1.03×
08Tocantins~90K1.01×
09Rio de Janeiro~1.5M1.00×
10Rondônia~100K1.00×
11Paraíba~300K0.99×
12Rio Grande do Norte~200K0.99×
13Ceará~600K0.98×
14Mato Grosso do Sul~200K0.98×
15Sergipe~100K0.98×
16Amazonas~200K0.96×
17Alagoas~200K0.96×
18Piauí~200K0.96×
19Pernambuco~600K0.95×
20Santa Catarina~600K0.95×
21Maranhão~300K0.93×
22Espírito Santo~300K0.93×
23Mato Grosso~200K0.93×
24Pará~400K0.91×
25Bahia~800K0.88×
26Goiás~500K0.88×
27Minas Gerais~1M0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Brazil

See Self-awareness audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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