Self-awareness Audience in Brazil

Self-awareness has an estimated audience of 13,425,690 people in Brazil. 70.8% are female, 29.2% are male, average age 41.0. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.

The average Self-awareness fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Self-awareness audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Category: Health · Type: Topic

Demographics of Self-awareness fans

Demographic split for Self-awareness audience in Brazil
MetricValue
Female70.8%
Male29.2%
Average age41.0
Estimated audience size13,425,690

Top regions in Brazil

Top regions ranked by reach for Self-awareness in Brazil
RegionReachAffinity
São Paulo4,070,5411.16×
Rio de Janeiro1,261,5281×
Minas Gerais1,071,2180.77×
Paraná980,8741.2×
Rio Grande do Sul951,8701.2×
Bahia603,3060.68×
Ceará556,6030.95×
Santa Catarina542,1190.88×
Pernambuco525,1880.85×
Goiás267,4810.52×
Paraíba261,4390.97×
Federal District252,7371.13×
Pará245,7290.56×
Rio Grande do Norte210,8030.94×
Espírito Santo177,1260.63×
Amazonas173,3950.74×
Mato Grosso do Sul164,6140.84×
Alagoas125,7270.64×
Piauí124,1150.67×
Maranhão123,0640.37×
Amapá121,0252.54×
Sergipe119,2180.85×
Mato Grosso116,6270.46×
Rondônia116,5591.04×
Roraima106,8642.82×
Tocantins93,8121.06×
Acre70,7451.51×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self-awareness audience
TraitClusterScore
MindfulnessBALANCE2.8
Healthy LifestyleBALANCE1.45
LGBTQ+ IdentityOPEN1.42
Design AffinityPREMIUM1.4
CreativityOPEN1.3
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Self-awareness
CountryShare
United States15.1%
Brazil7.9%
Japan6.3%

See Self-awareness audiences in other countries

More Health audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.