Rascasse Audience Intelligence

Self-awareness Audience in India

A data profile of the people who buy, follow and care about Self-awareness in India — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 4,079,826 people in India.

#1011among Topic in India#39in Health

The average Self-awareness fan in India is 33.8 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Self-awareness profile in India.

Audience size
4.1M
in India
Gender
41.3%♀
58.7% male
Age
33.8
average years
Country rank
#1515
Topic in India
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-awareness fans

41.3% are female, 58.7% are male, average age 33.8.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Self-awareness audience in India
MetricValue
Female41.3%
Male58.7%
Average age33.8
Estimated audience size4,079,826
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Self-awareness audience in India
Age bracketShare%
16-1929%
20-2929%
30-3918%
40-4913%
50+11%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Self-awareness audience comes from India.

Worldwide audience distribution share by country for Self-awareness
CountryShare
United States15.1%
Brazil7.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-awareness audience in India is strongest.

Fig. 05

Top regions by affinity

Self-awareness fans by region: top regions in India
#RegionReachAffinity×
01Himachal Pradesh~20K1.50×
02Tamil Nadu~100K1.24×
03Uttarakhand~20K1.23×
04Meghalaya~5K1.09×
05Madhya Pradesh~80K1.07×
06Goa~5K1.07×
07Nagaland~3K1.07×
08Punjab (region)~60K1.06×
09Haryana~60K1.06×
10Bihar~80K1.05×
11Maharashtra~200K1.00×
12Jharkhand~30K1.00×
13Jammu and Kashmir~20K1.00×
14Sikkim~2K1.00×
15Arunachal Pradesh~2K0.99×
16Chhattisgarh~30K0.98×
17Tripura~5K0.98×
18Manipur~5K0.98×
19Mizoram~3K0.97×
20Telangana~60K0.96×
21Uttar Pradesh~200K0.94×
22Kerala~60K0.94×
23Karnataka~90K0.93×
24Andhra Pradesh~50K0.93×
25Assam~40K0.88×
26Odisha~40K0.87×
27West Bengal~90K0.68×
28Gujarat~80K0.67×
29Rajasthan~60K0.64×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Self-awareness audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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