A data profile of the people who buy, follow and care about Self-awareness in Austria — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 954,261 people in Austria.
The average Self-awareness fan in Austria is 40.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Spar (retailer), Deichmann, Child development, with strongest over-indexing on Spar (retailer) (1.71× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Self-awareness fan in Austria is more female, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the Self-awareness profile in Austria.
73.1% are female, 26.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 40.8 |
| Estimated audience size | 954,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Self-awareness audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
Where the Self-awareness audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.12× | |
| 02 | Vorarlberg | ~40K | 1.09× | |
| 03 | Carinthia (state) | ~50K | 1.04× | |
| 04 | Vienna | ~200K | 0.99× | |
| 05 | Salzburg | ~60K | 0.99× | |
| 06 | Lower Austria | ~100K | 0.95× | |
| 07 | Styria | ~100K | 0.94× | |
| 08 | Tyrol | ~60K | 0.92× | |
| 09 | Upper Austria | ~100K | 0.90× |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 3.22× | ||
| 02 | Babywalz | Kids & Family | 3.13× | ||
| 03 | Deichmann | Shopping | 2.83× | ||
| 04 | Emotional intelligence | Health | 2.78× | ||
| 05 | Day care | Health | 2.75× | ||
| 06 | Self-knowledge (psychology) | Health | 2.71× | ||
| 07 | Grandparent | Kids & Family | 2.32× | ||
| 08 | Self-confidence | Health | 2.05× | ||
| 09 | Self-love | Health | 2.03× | ||
| 10 | Home Interiors | Home & Garden | 2.03× | ||
| 11 | Horse & Rider | Pets & Animals | 1.93× | ||
| 12 | Baby food | Kids & Family | 1.91× | ||
| 13 | Self-esteem | Health | 1.88× | ||
| 14 | Airbnb | Travel & Leisure | 1.84× | ||
| 15 | Home Interior Design | Home & Garden | 1.79× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.79× | ||
| 17 | Spar (retailer) | Shopping | 1.71× | ||
| 18 | Interpersonal relationship | Kids & Family | 1.61× | ||
| 19 | Childhood | Kids & Family | 1.51× | ||
| 20 | Zara | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.23× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Price Sensitivity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.87× |
Self-awareness has an estimated audience of 954,261 people in Austria, concentrated in Vienna and Lower Austria.
73.1% of Self-awareness fans are female, 26.9% are male, with an average age of 40.8 years.
Self-awareness fans show strongest brand affinity for Spar (retailer) (1.71×), Deichmann (2.83×), and Child development (3.22×) over the country average.
Self-awareness fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Self-awareness itself, the audience over-indexes on Deichmann (2.83×), Child development (3.22×), Airbnb (1.84×), and Self-knowledge (psychology) (2.71×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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