A data profile of the people who buy, follow and care about Zara in Austria — modelled from more than twelve digital signal sources. Zara has an estimated audience of 1,072,167 people in Austria.
The average Zara fan in Austria is 37.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google Maps, FIFA World Cup, H&M, with strongest over-indexing on Google Maps (1.53× the country average).
Demographically, the Zara audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Zara fan in Austria is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.
The key figures that characterise the Zara profile in Austria.
71.9% are female, 28.1% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 37.2 |
| Estimated audience size | 1,072,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Zara audience comes from Austria.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 9.5% |
| Germany | 6.5% |
Where the Zara audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.59× | |
| 02 | Salzburg | ~90K | 1.28× | |
| 03 | Tyrol | ~80K | 1.04× | |
| 04 | Burgenland | ~30K | 0.93× | |
| 05 | Vorarlberg | ~30K | 0.91× | |
| 06 | Upper Austria | ~100K | 0.85× | |
| 07 | Lower Austria | ~100K | 0.84× | |
| 08 | Carinthia (state) | ~40K | 0.79× | |
| 09 | Styria | ~100K | 0.78× |
The strongest cross-interests of the Zara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western wear | Fashion & Accessoires | 2.92× | ||
| 02 | Stradivarius | Shopping | 2.59× | ||
| 03 | Bershka | Shopping | 2.55× | ||
| 04 | Bedroom furniture | Home & Garden | 2.35× | ||
| 05 | Primark | Shopping | 2.03× | ||
| 06 | JYSK | Home & Garden | 1.99× | ||
| 07 | Livemusic | Music & Radio | 1.77× | ||
| 08 | Skin care | Beauty & Wellness | 1.70× | ||
| 09 | Self care | Health | 1.68× | ||
| 10 | Louis Vuitton | Fashion & Accessoires | 1.67× | ||
| 11 | FIFA World Cup | Sports | 1.66× | ||
| 12 | Women's clothing | Fashion & Accessoires | 1.66× | ||
| 13 | H&M | Shopping | 1.64× | ||
| 14 | Novak Djokovic | Sports | 1.64× | ||
| 15 | Concerts | Music & Radio | 1.62× | ||
| 16 | Health care | Business & Career | 1.62× | ||
| 17 | Deichmann | Shopping | 1.57× | ||
| 18 | Nike | Fashion & Accessoires | 1.56× | ||
| 19 | Google Maps | Internet & Social Media | 1.53× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.60× | |
| Luxury Orientation | PREMIUM | 1.56× | |
| Design Affinity | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Tradition | CONSERVATISM | 0.96× |
Zara's target market in Austria covers an estimated 1,072,167 people, concentrated in Vienna and Lower Austria.
71.9% of the Zara audience are female, 28.1% are male, with an average age of 37.2 years.
Zara fans show strongest brand affinity for Google Maps (1.53×), FIFA World Cup (1.66×), and H&M (1.64×) over the country average.
Zara fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Zara itself, the audience over-indexes on FIFA World Cup (1.66×), H&M (1.64×), Women's clothing (1.66×), and Luxury goods (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.