A data profile of the people who buy, follow and care about Novak Djokovic in Austria — modelled from more than twelve digital signal sources. Novak Djokovic has an estimated audience of 994,676 people in Austria.
The average Novak Djokovic fan in Austria is 37.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Jannik Sinner, Carlos Alcaraz, Alexander Zverev, with strongest over-indexing on Jannik Sinner (5.59× the country average).
Demographically, the Novak Djokovic audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Novak Djokovic fan in Austria is balanced, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Novak Djokovic profile in Austria.
47.9% are female, 52.1% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 37.3 |
| Estimated audience size | 994,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Novak Djokovic audience comes from Austria.
| Country | Share |
|---|---|
| Serbia | 10.6% |
| Italy | 8.8% |
| United States | 6.8% |
Where the Novak Djokovic audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.37× | |
| 02 | Vorarlberg | ~40K | 1.10× | |
| 03 | Styria | ~100K | 1.07× | |
| 04 | Salzburg | ~70K | 0.99× | |
| 05 | Lower Austria | ~100K | 0.95× | |
| 06 | Carinthia (state) | ~50K | 0.95× | |
| 07 | Upper Austria | ~100K | 0.93× | |
| 08 | Tyrol | ~60K | 0.89× | |
| 09 | Burgenland | ~20K | 0.76× |
The strongest cross-interests of the Novak Djokovic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ceca (singer) | Music & Radio | 7.85× | ||
| 02 | Serbia national football team | Sports | 7.64× | ||
| 03 | Serena Williams | Sports | 7.44× | ||
| 04 | Carlos Alcaraz | Sports | 6.63× | ||
| 05 | Miami Open (tennis) | Sports | 6.56× | ||
| 06 | Belgrade | Travel & Leisure | 6.36× | ||
| 07 | Alexander Zverev | Sports | 6.19× | ||
| 08 | Sarajevo | Travel & Leisure | 6.15× | ||
| 09 | Secret Escapes | Travel & Leisure | 6.12× | ||
| 10 | Jannik Sinner | Sports | 5.59× | ||
| 11 | health | Health | 5.58× | ||
| 12 | Fenerbahçe S.K. | Sports | 5.14× | ||
| 13 | Serbian language | Politics & Society | 4.79× | ||
| 14 | Free software | Technology & Electronics | 4.46× | ||
| 15 | Borussia Dortmund | Sports | 4.42× | ||
| 16 | Canada | Travel & Leisure | 2.66× | ||
| 17 | Real Madrid C.F. | Sports | 2.29× | ||
| 18 | SK Sturm Graz | Sports | 2.27× | ||
| 19 | FIFA World Cup | Sports | 2.26× | ||
| 20 | Refurbed | Technology & Electronics | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.20× | |
| Travelling | THRILL | 1.11× | |
| Mindfulness | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.80× |
Novak Djokovic has an estimated audience of 994,676 people in Austria, concentrated in Vienna and Lower Austria.
47.9% of Novak Djokovic fans are female, 52.1% are male, with an average age of 37.3 years.
Novak Djokovic fans show strongest brand affinity for Jannik Sinner (5.59×), Carlos Alcaraz (6.63×), and Alexander Zverev (6.19×) over the country average.
Novak Djokovic fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Novak Djokovic itself, the audience over-indexes on Carlos Alcaraz (6.63×), Alexander Zverev (6.19×), Belgrade (6.36×), and Borussia Dortmund (4.42×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.