A data profile of the people who buy, follow and care about Canada in Austria — modelled from more than twelve digital signal sources. Canada has an estimated audience of 1,182,581 people in Austria.
The average Canada fan in Austria is 41.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Ebi, Pinterest, FIFA World Cup, with strongest over-indexing on Ebi (6.79× the country average).
Demographically, the Canada audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Canada fan in Austria is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Ebi.
The key figures that characterise the Canada profile in Austria.
52.6% are female, 47.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 41.2 |
| Estimated audience size | 1,182,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Canada audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.07× | |
| 02 | Vorarlberg | ~40K | 1.05× | |
| 03 | Tyrol | ~80K | 1.04× | |
| 04 | Vienna | ~200K | 1.03× | |
| 05 | Carinthia (state) | ~60K | 1.00× | |
| 06 | Styria | ~100K | 0.98× | |
| 07 | Salzburg | ~80K | 0.98× | |
| 08 | Lower Austria | ~200K | 0.96× | |
| 09 | Burgenland | ~30K | 0.92× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Persepolis F.C. | Sports | 11.75× | ||
| 02 | University of Tehran | Business & Career | 10.91× | ||
| 03 | Ottawa | Travel & Leisure | 8.95× | ||
| 04 | Ontario | Travel & Leisure | 7.29× | ||
| 05 | Ebi | Music & Radio | 6.79× | ||
| 06 | Toronto | Travel & Leisure | 6.26× | ||
| 07 | Television network | Movies & TV | 3.98× | ||
| 08 | Australia | Travel & Leisure | 2.35× | ||
| 09 | United States | Travel & Leisure | 2.19× | ||
| 10 | Music videos | Music & Radio | 1.72× | ||
| 11 | Woman | Kids & Family | 1.67× | ||
| 12 | German language | Politics & Society | 1.66× | ||
| 13 | Dance | Business & Career | 1.63× | ||
| 14 | Comedy movies | Movies & TV | 1.61× | ||
| 15 | X | Internet & Social Media | 1.59× | ||
| 16 | Happiness | Health | 1.57× | ||
| 17 | Cats | Pets & Animals | 1.56× | ||
| 18 | FIFA World Cup | Sports | 1.52× | ||
| 19 | Internet & Social Media | 1.50× | |||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.08× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Mindfulness | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Canada has an estimated audience of 1,182,581 people in Austria, concentrated in Vienna and Upper Austria.
52.6% of Canada fans are female, 47.4% are male, with an average age of 41.2 years.
Canada fans show strongest brand affinity for Ebi (6.79×), Pinterest (1.5×), and FIFA World Cup (1.52×) over the country average.
Canada fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Pinterest (1.5×), FIFA World Cup (1.52×), Television network (3.98×), and Comedy movies (1.61×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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