A data profile of the people who buy, follow and care about Dance in Austria — modelled from more than twelve digital signal sources. Dance has an estimated audience of 1,519,965 people in Austria.
The average Dance fan in Austria is 40.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
The key figures that characterise the Dance profile in Austria.
58.8% are female, 41.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 40.8 |
| Estimated audience size | 1,519,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Dance audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 6.3% |
| United Kingdom | 4.6% |
Where the Dance audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.08× | |
| 02 | Upper Austria | ~200K | 1.08× | |
| 03 | Vorarlberg | ~60K | 1.05× | |
| 04 | Tyrol | ~100K | 1.01× | |
| 05 | Carinthia (state) | ~80K | 1.01× | |
| 06 | Salzburg | ~100K | 0.99× | |
| 07 | Lower Austria | ~200K | 0.98× | |
| 08 | Styria | ~200K | 0.97× | |
| 09 | Burgenland | ~40K | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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