Dance Audience in United Kingdom
Dance has an estimated audience of 16,936,640 people in United Kingdom. 63.7% are female, 36.3% are male, average age 43.6. Top regions: England, Scotland, Wales.
The average Dance fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Demographically, the Dance audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Dance fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 43.6 |
| Estimated audience size | 16,936,640 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,702,480 | 2.79× |
| Scotland | 2,191,371 | 1.44× |
| Wales | 1,373,531 | 1.42× |
| South East | 1,125,955 | 0.49× |
| Yorkshire and the Humber | 780,157 | 0.57× |
| Northern Ireland | 650,604 | 1.25× |
| East of England | 567,516 | 0.37× |
| South West | 534,327 | 0.38× |
| West Midlands | 474,958 | 0.65× |
| East Midlands | 425,870 | 0.36× |
| North West | 390,661 | 0.22× |
| North East | 339,076 | 0.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.06 |
| Extroversion | THRILL | 1.05 |
| Travelling | THRILL | 1.03 |
| Community Orientation | OPEN | 1 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 6.3% |
| United Kingdom | 4.6% |
See Dance audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.