Architecture Audience in United Kingdom
Architecture has an estimated audience of 19,259,499 people in United Kingdom. 61.7% are female, 38.3% are male, average age 45.2. Top regions: England, South East, Yorkshire and the Humber.
The average Architecture fan in United Kingdom is 45.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Architecture audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architecture fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 45.2 |
| Estimated audience size | 19,259,499 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 14,444,625 | 1.76× |
| South East | 3,194,969 | 1.23× |
| Yorkshire and the Humber | 2,042,937 | 1.32× |
| East of England | 1,495,194 | 0.85× |
| South West | 1,355,222 | 0.86× |
| Scotland | 1,292,781 | 0.75× |
| West Midlands | 1,238,538 | 1.5× |
| East Midlands | 1,009,899 | 0.74× |
| North West | 987,473 | 0.48× |
| North East | 759,772 | 1.01× |
| Wales | 755,149 | 0.69× |
| Northern Ireland | 481,199 | 0.81× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Indulgence | JOY | 1.43 |
| DIY Mentality | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.3 |
| Mindfulness | BALANCE | 1.2 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
See Architecture audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Entrepreneurship (19,071,073)
- Advertising (18,557,525)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.