Architecture Audience in Spain
Architecture has an estimated audience of 11,890,337 people in Spain. 59.0% are female, 41.0% are male, average age 46.4. Top regions: Catalonia, Community of Madrid, Andalusia.
The average Architecture fan in Spain is 46.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Demographically, the Architecture audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architecture fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 46.4 |
| Estimated audience size | 11,890,337 |
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 4,407,134 | 2.05× |
| Community of Madrid | 3,282,274 | 1.64× |
| Andalusia | 2,297,119 | 0.98× |
| Comunidad Valenciana | 1,854,163 | 1.39× |
| Canary Islands | 527,308 | 0.89× |
| Aragon | 523,275 | 1.67× |
| Galicia | 481,441 | 0.87× |
| Balearic Islands | 423,065 | 1.27× |
| Basque Autonomous Country | 354,573 | 0.8× |
| Castile and León | 343,083 | 0.66× |
| Region of Murcia | 335,169 | 0.82× |
| Castilla-La Mancha | 278,187 | 0.58× |
| Principality of Asturias | 175,616 | 0.63× |
| Navarre | 165,970 | 1.11× |
| Extremadura | 93,900 | 0.37× |
| Cantabria | 83,491 | 0.56× |
| La Rioja | 56,354 | 0.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| DIY Mentality | THRILL | 1.48 |
| Indulgence | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.16 |
| Community Orientation | OPEN | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
See Architecture audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.