A data profile of the people who buy, follow and care about Architecture in India — modelled from more than twelve digital signal sources. Architecture has an estimated audience of 16,533,143 people in India.
The average Architecture fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
The key figures that characterise the Architecture profile in India.
26.0% are female, 74.0% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 34.5 |
| Estimated audience size | 16,533,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Architecture audience comes from India.
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
Where the Architecture audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~1.5M | 1.62× | |
| 02 | Tamil Nadu | ~600K | 1.60× | |
| 03 | Karnataka | ~600K | 1.48× | |
| 04 | Telangana | ~300K | 1.47× | |
| 05 | Andhra Pradesh | ~300K | 1.29× | |
| 06 | Kerala | ~300K | 1.28× | |
| 07 | Gujarat | ~600K | 1.21× | |
| 08 | Punjab (region) | ~300K | 1.20× | |
| 09 | Goa | ~20K | 1.20× | |
| 10 | Haryana | ~300K | 1.19× | |
| 11 | Nagaland | ~10K | 0.98× | |
| 12 | Arunachal Pradesh | ~10K | 0.96× | |
| 13 | Uttarakhand | ~80K | 0.95× | |
| 14 | Himachal Pradesh | ~60K | 0.92× | |
| 15 | Madhya Pradesh | ~300K | 0.91× | |
| 16 | Manipur | ~20K | 0.88× | |
| 17 | Sikkim | ~6K | 0.88× | |
| 18 | Rajasthan | ~300K | 0.86× | |
| 19 | Uttar Pradesh | ~700K | 0.85× | |
| 20 | Odisha | ~100K | 0.84× | |
| 21 | Tripura | ~20K | 0.83× | |
| 22 | Assam | ~100K | 0.82× | |
| 23 | Chhattisgarh | ~90K | 0.82× | |
| 24 | Jharkhand | ~100K | 0.81× | |
| 25 | Meghalaya | ~10K | 0.81× | |
| 26 | Mizoram | ~9K | 0.78× | |
| 27 | Jammu and Kashmir | ~60K | 0.77× | |
| 28 | West Bengal | ~300K | 0.68× | |
| 29 | Bihar | ~200K | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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