A data profile of the people who buy, follow and care about Politics and social issues in United Kingdom — modelled from more than twelve digital signal sources. Politics and social issues has an estimated audience of 31,314,764 people in United Kingdom.
The average Politics and social issues fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
The key figures that characterise the Politics and social issues profile in United Kingdom.
57.8% are female, 42.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.5 |
| Estimated audience size | 31,314,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Politics and social issues audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.4% |
| Italy | 4.8% |
| Brazil | 4.7% |
Where the Politics and social issues audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~2M | 1.06× | |
| 02 | East Midlands | ~2.5M | 1.05× | |
| 03 | North East | ~1.5M | 1.05× | |
| 04 | South West | ~2.5M | 1.01× | |
| 05 | Northern Ireland | ~1M | 1.01× | |
| 06 | East of England | ~3M | 1.00× | |
| 07 | Scotland | ~3M | 0.99× | |
| 08 | South East | ~4M | 0.98× | |
| 09 | Yorkshire and the Humber | ~2.5M | 0.97× | |
| 10 | North West | ~3M | 0.96× | |
| 11 | West Midlands | ~1.5M | 0.96× | |
| 12 | England | ~22M | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Politics and social issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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