Politics and social issues Audience in United States

Name: Politics and social issues — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Politics and social issues has an estimated audience of 139,815,487 people in United States. 54.2% are female, 45.8% are male, average age 41.2. Top regions: California, Texas, New York.

The average Politics and social issues fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Politics and social issues audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Politics and social issues fans

Demographic split for Politics and social issues audience in United States
Metric	Value
Female	54.2%
Male	45.8%
Average age	41.2
Estimated audience size	139,815,487

Top regions in United States

Top regions ranked by reach for Politics and social issues in United States
Region	Reach	Affinity
California	9,397,059	0.61×
Texas	4,003,403	0.33×
New York	3,407,530	0.44×
Oklahoma	2,790,000	2.42×
Florida	2,710,150	0.29×
Illinois	1,793,992	0.39×
Pennsylvania	1,771,014	0.38×
Louisiana	1,690,644	0.94×
Georgia	1,560,571	0.36×
Virginia	1,428,520	0.42×
Arizona	1,423,056	0.5×
North Carolina	1,348,568	0.32×
Ohio	1,343,095	0.31×
Washington	1,275,571	0.45×
Mississippi	1,267,647	1.1×
Michigan	1,188,479	0.33×
Arkansas	1,126,158	0.98×
Kentucky	1,083,882	0.62×
Alabama	1,049,150	0.54×
West Virginia	1,046,501	1.61×
Massachusetts	1,045,368	0.38×
New Jersey	1,012,793	0.28×
Tennessee	999,501	0.36×
South Carolina	992,348	0.47×
Indiana	966,875	0.38×
Kansas	966,614	0.88×
Idaho	966,390	1.38×
Wisconsin	960,497	0.46×
Missouri	936,386	0.42×
Hawaii	923,167	1.54×
Iowa	917,651	0.8×
Connecticut	913,330	0.65×
Nevada	907,001	0.67×
Maryland	879,880	0.37×
New Hampshire	862,276	1.57×
Nebraska	844,357	1.2×
New Mexico	839,948	1.2×
Maine	832,128	1.66×
Colorado	826,807	0.38×
Oregon	826,543	0.52×
Utah	821,607	0.66×
Rhode Island	799,740	1.87×
Minnesota	792,153	0.4×
Montana	697,050	2.35×
Delaware	693,180	1.93×
South Dakota	580,770	2.78×
Washington, District of Columbia	538,382	1.28×
Alaska	537,480	3.49×
North Dakota	516,150	3.05×
Vermont	441,090	3.34×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Politics and social issues audience
Trait	Cluster	Score
Risk Appetite	THRILL	2.1
Luxury Orientation	PREMIUM	1.89
Extroversion	THRILL	1
Social Media Usage	JOY	0.95
Mindfulness	BALANCE	0.91
Price Sensitivity	PREMIUM	0.89

Worldwide distribution

Worldwide audience distribution share by country for Politics and social issues
Country	Share
United States	20.4%
Italy	4.8%
Brazil	4.7%

See Politics and social issues audiences in other countries

More Field of study audiences in United States

Music (181,108,961)
Education (104,984,855)
Medicine (89,907,855)
Psychology (89,088,191)
Philosophy (87,537,038)

How to read this data

Audience size is the estimated number of people in United States who actively search for Politics and social issues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.