A data profile of the people who buy, follow and care about Canada in Mexico — modelled from more than twelve digital signal sources. Canada has an estimated audience of 8,352,466 people in Mexico.
The average Canada fan in Mexico is 33.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Quebec, Ontario, Montreal, with strongest over-indexing on Quebec (2.08× the country average).
Demographically, the Canada audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Canada fan in Mexico is balanced, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Quebec.
The key figures that characterise the Canada profile in Mexico.
51.5% are female, 48.5% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.6 |
| Estimated audience size | 8,352,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Canada audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~700K | 1.21× | |
| 02 | State of Mexico | ~1.5M | 1.18× | |
| 03 | Hidalgo | ~200K | 1.11× | |
| 04 | Yucatan | ~200K | 1.11× | |
| 05 | Puebla | ~500K | 1.10× | |
| 06 | Guanajuato | ~400K | 1.09× | |
| 07 | Nuevo Leon | ~500K | 1.07× | |
| 08 | Veracruz (state) | ~500K | 1.07× | |
| 09 | Baja California | ~400K | 1.07× | |
| 10 | Baja California Sur | ~70K | 1.06× | |
| 11 | Morelos | ~200K | 1.05× | |
| 12 | Nayarit | ~80K | 1.04× | |
| 13 | Michoacan de Ocampo | ~300K | 1.02× | |
| 14 | Aguascalientes | ~100K | 1.02× | |
| 15 | Chihuahua | ~300K | 1.00× | |
| 16 | Colima | ~50K | 0.96× | |
| 17 | Chiapas | ~200K | 0.95× | |
| 18 | Coahuila de Zaragoza | ~200K | 0.95× | |
| 19 | Tlaxcala | ~90K | 0.95× | |
| 20 | Durango | ~100K | 0.90× | |
| 21 | Sinaloa | ~200K | 0.88× | |
| 22 | Guerrero | ~200K | 0.85× | |
| 23 | Campeche | ~50K | 0.85× | |
| 24 | Zacatecas | ~90K | 0.84× | |
| 25 | Oaxaca | ~200K | 0.76× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ottawa | Travel & Leisure | 2.87× | ||
| 02 | New Brunswick | Travel & Leisure | 2.85× | ||
| 03 | Alberta | Travel & Leisure | 2.82× | ||
| 04 | Quebec City | Travel & Leisure | 2.79× | ||
| 05 | Ontario | Travel & Leisure | 2.64× | ||
| 06 | Dallas (1978 TV series) | Movies & TV | 2.60× | ||
| 07 | Nova Scotia | Travel & Leisure | 2.51× | ||
| 08 | Montreal | Travel & Leisure | 2.46× | ||
| 09 | Vancouver | Travel & Leisure | 2.45× | ||
| 10 | Poland | Travel & Leisure | 2.26× | ||
| 11 | British Columbia | Travel & Leisure | 2.24× | ||
| 12 | Quebec | Travel & Leisure | 2.08× | ||
| 13 | Toronto | Travel & Leisure | 2.02× | ||
| 14 | Mr. Bean (animated TV series) | Movies & TV | 1.83× | ||
| 15 | Jennifer Love Hewitt | Movies & TV | 1.67× | ||
| 16 | Juanpa Zurita | Internet & Social Media | 1.66× | ||
| 17 | Sydney | Travel & Leisure | 1.55× | ||
| 18 | Melbourne | Travel & Leisure | 1.52× | ||
| 19 | Caso Cerrado | Movies & TV | 1.51× | ||
| 20 | Mr. Bean | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.11× | |
| Tradition | CONSERVATISM | 1.08× | |
| Extroversion | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Spirituality | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
Canada has an estimated audience of 8,352,466 people in Mexico, concentrated in State of Mexico and Jalisco.
51.5% of Canada fans are female, 48.5% are male, with an average age of 33.6 years.
Canada fans show strongest brand affinity for Quebec (2.08×), Ontario (2.64×), and Montreal (2.46×) over the country average.
Canada fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Jalisco (reach ~700K), and Nuevo Leon (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Ontario (2.64×), Montreal (2.46×), Ottawa (2.87×), and Quebec City (2.79×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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