Canada Audience in Mexico
Canada has an estimated audience of 8,352,466 people in Mexico. 51.5% are female, 48.5% are male, average age 33.6. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Quebec, Ontario, Montreal, Ottawa, Quebec City.
The average Canada fan in Mexico is 33.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Quebec, Ontario, Montreal, with strongest over-indexing on Quebec (2.08× the country average). Demographically, the Canada audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Canada fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.6 |
| Estimated audience size | 8,352,466 |
Audience persona
The typical Canada fan in Mexico is balanced, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Quebec.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,354,714 | 1.18× |
| Jalisco | 746,340 | 1.21× |
| Nuevo Leon | 534,293 | 1.07× |
| Veracruz (state) | 526,259 | 1.07× |
| Puebla | 487,818 | 1.1× |
| Guanajuato | 430,428 | 1.09× |
| Baja California | 371,229 | 1.07× |
| Michoacan de Ocampo | 295,093 | 1.02× |
| Chihuahua | 287,638 | 0.99× |
| Chiapas | 236,727 | 0.94× |
| Coahuila de Zaragoza | 236,278 | 0.94× |
| Hidalgo | 225,290 | 1.11× |
| Yucatan | 193,339 | 1.11× |
| Sinaloa | 193,102 | 0.87× |
| Guerrero | 177,368 | 0.84× |
| Oaxaca | 173,123 | 0.75× |
| Morelos | 151,784 | 1.05× |
| Aguascalientes | 108,698 | 1.03× |
| Durango | 102,601 | 0.89× |
| Tlaxcala | 90,916 | 0.95× |
| Zacatecas | 87,108 | 0.82× |
| Nayarit | 83,959 | 1.04× |
| Baja California Sur | 70,738 | 1.06× |
| Campeche | 53,113 | 0.83× |
| Colima | 51,307 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quebec | 2.08× | Travel & Leisure |
| Ontario | 2.64× | Travel & Leisure |
| Montreal | 2.46× | Travel & Leisure |
| Ottawa | 2.87× | Travel & Leisure |
| Quebec City | 2.79× | Travel & Leisure |
| New Brunswick | 2.85× | Travel & Leisure |
| Poland | 2.26× | Travel & Leisure |
| Melbourne | 1.52× | Travel & Leisure |
| Vancouver | 2.45× | Travel & Leisure |
| Toronto | 2.02× | Travel & Leisure |
| Alberta | 2.82× | Travel & Leisure |
| Jennifer Love Hewitt | 1.67× | Movies & TV |
| British Columbia | 2.24× | Travel & Leisure |
| Caso Cerrado | 1.51× | Movies & TV |
| Dallas (1978 TV series) | 2.6× | Movies & TV |
| Sydney | 1.55× | Travel & Leisure |
| Juanpa Zurita | 1.66× | Internet & Social Media |
| Mr. Bean (animated TV series) | 1.83× | Movies & TV |
| Nova Scotia | 2.51× | Travel & Leisure |
| Mr. Bean | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.79 |
| Luxury Orientation | PREMIUM | 2.48 |
| Quality Awareness | PREMIUM | 2.2 |
| Family Orientation | CONSERVATISM | 1.99 |
| Price Sensitivity | PREMIUM | 1.85 |
| Early Adopter Mentality | POWER | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.9% |
| Brazil | 7.4% |
See Canada audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
Frequently asked questions
How many fans does Canada have in Mexico?
Canada has an estimated audience of 8,352,466 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Canada fans?
51.5% of Canada fans are female, 48.5% are male, with an average age of 33.6 years.
Which brands do Canada fans like most?
Canada fans show strongest brand affinity for Quebec (2.08×), Ontario (2.64×), and Montreal (2.46×) over the country average.
Where do Canada fans live in Mexico?
Canada fans in Mexico are most concentrated in State of Mexico (reach 1,354,714), Jalisco (reach 746,340), and Nuevo Leon (reach 534,293). These three regions account for the largest share of the active audience.
What other brands do Canada fans also like?
Beyond Canada itself, the audience over-indexes on Ontario (2.64×), Montreal (2.46×), Ottawa (2.87×), and Quebec City (2.79×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.