Canada Audience in Brazil
Canada has an estimated audience of 18,239,162 people in Brazil. 57.4% are female, 42.6% are male, average age 39.7. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Ottawa, Toronto, Ontario, Quebec, Montreal.
The average Canada fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Ottawa, Toronto, Ontario, with strongest over-indexing on Ottawa (18.93× the country average). Demographically, the Canada audience skews more female with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Canada fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.7 |
| Estimated audience size | 18,239,162 |
Audience persona
The typical Canada fan in Brazil is more female, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ottawa.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,833,781 | 1.02× |
| Minas Gerais | 1,997,035 | 1.06× |
| Rio de Janeiro | 1,513,346 | 0.89× |
| Paraná | 1,296,605 | 1.16× |
| Rio Grande do Sul | 1,247,235 | 1.16× |
| Bahia | 1,137,753 | 0.95× |
| Santa Catarina | 1,092,758 | 1.31× |
| Pernambuco | 863,283 | 1.03× |
| Ceará | 702,148 | 0.88× |
| Goiás | 701,211 | 1.01× |
| Pará | 482,636 | 0.81× |
| Maranhão | 425,352 | 0.93× |
| Espírito Santo | 409,786 | 1.08× |
| Paraíba | 370,777 | 1.01× |
| Mato Grosso | 347,747 | 1.02× |
| Federal District | 330,953 | 1.09× |
| Amazonas | 300,369 | 0.95× |
| Rio Grande do Norte | 293,580 | 0.97× |
| Mato Grosso do Sul | 282,647 | 1.06× |
| Alagoas | 248,117 | 0.93× |
| Piauí | 232,483 | 0.92× |
| Sergipe | 180,243 | 0.95× |
| Rondônia | 160,628 | 1.06× |
| Tocantins | 114,447 | 0.95× |
| Amapá | 59,642 | 0.92× |
| Acre | 57,467 | 0.9× |
| Roraima | 51,472 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ottawa | 18.93× | Travel & Leisure |
| Toronto | 14.19× | Travel & Leisure |
| Ontario | 13.4× | Travel & Leisure |
| Quebec | 9.16× | Travel & Leisure |
| Montreal | 16.01× | Travel & Leisure |
| Duolingo | 5.93× | Business & Career |
| Country | 5.72× | Travel & Leisure |
| Melissa McCarthy | 15.42× | Movies & TV |
| Quebec City | 13.26× | Travel & Leisure |
| Botafogo | 1.52× | Sports |
| Harry Potter | 1.53× | Movies & TV |
| Australia | 6.58× | Travel & Leisure |
| ITCHY | 15.07× | Music & Radio |
| Vancouver | 13.63× | Travel & Leisure |
| Ireland | 8.56× | Travel & Leisure |
| United States | 1.99× | Travel & Leisure |
| Language | 2.63× | Business & Career |
| English language | 2.21× | Politics & Society |
| International student | 5.15× | Business & Career |
| British Columbia | 12.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.91 |
| Mindfulness | BALANCE | 2.36 |
| Price Sensitivity | PREMIUM | 1.91 |
| Design Affinity | PREMIUM | 1.66 |
| Risk Appetite | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.9% |
| Brazil | 7.4% |
See Canada audiences in other countries
More Country audiences in Brazil
- Brazil (33,422,634)
- Portugal (16,922,280)
- United States (16,019,625)
- Chile (7,903,841)
- Argentina (7,687,753)
Frequently asked questions
How many fans does Canada have in Brazil?
Canada has an estimated audience of 18,239,162 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Canada fans?
57.4% of Canada fans are female, 42.6% are male, with an average age of 39.7 years.
Which brands do Canada fans like most?
Canada fans show strongest brand affinity for Ottawa (18.93×), Toronto (14.19×), and Ontario (13.4×) over the country average.
Where do Canada fans live in Brazil?
Canada fans in Brazil are most concentrated in São Paulo (reach 4,833,781), Minas Gerais (reach 1,997,035), and Rio de Janeiro (reach 1,513,346). These three regions account for the largest share of the active audience.
What other brands do Canada fans also like?
Beyond Canada itself, the audience over-indexes on Toronto (14.19×), Ontario (13.4×), Quebec (9.16×), and Montreal (16.01×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.