A data profile of the people who buy, follow and care about Canada in Brazil — modelled from more than twelve digital signal sources. Canada has an estimated audience of 18,239,162 people in Brazil.
The average Canada fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Ottawa, Toronto, Ontario, with strongest over-indexing on Ottawa (18.93× the country average).
Demographically, the Canada audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Travelling, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Canada fan in Brazil is more female, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Ottawa.
The key figures that characterise the Canada profile in Brazil.
57.4% are female, 42.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.7 |
| Estimated audience size | 18,239,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Canada audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~1M | 1.30× | |
| 02 | Paraná | ~1.5M | 1.16× | |
| 03 | Rio Grande do Sul | ~1M | 1.16× | |
| 04 | Federal District | ~300K | 1.09× | |
| 05 | Espírito Santo | ~400K | 1.08× | |
| 06 | Minas Gerais | ~2M | 1.06× | |
| 07 | Mato Grosso do Sul | ~300K | 1.06× | |
| 08 | Rondônia | ~200K | 1.05× | |
| 09 | Pernambuco | ~900K | 1.03× | |
| 10 | São Paulo | ~5M | 1.02× | |
| 11 | Mato Grosso | ~300K | 1.02× | |
| 12 | Goiás | ~700K | 1.01× | |
| 13 | Paraíba | ~400K | 1.01× | |
| 14 | Roraima | ~50K | 1.00× | |
| 15 | Rio Grande do Norte | ~300K | 0.97× | |
| 16 | Bahia | ~1M | 0.95× | |
| 17 | Amazonas | ~300K | 0.95× | |
| 18 | Sergipe | ~200K | 0.95× | |
| 19 | Tocantins | ~100K | 0.95× | |
| 20 | Alagoas | ~200K | 0.94× | |
| 21 | Amapá | ~60K | 0.94× | |
| 22 | Maranhão | ~400K | 0.93× | |
| 23 | Piauí | ~200K | 0.92× | |
| 24 | Acre | ~60K | 0.92× | |
| 25 | Rio de Janeiro | ~1.5M | 0.89× | |
| 26 | Ceará | ~700K | 0.88× | |
| 27 | Pará | ~500K | 0.82× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ottawa | Travel & Leisure | 18.93× | ||
| 02 | Montreal | Travel & Leisure | 16.01× | ||
| 03 | Melissa McCarthy | Movies & TV | 15.42× | ||
| 04 | ITCHY | Music & Radio | 15.07× | ||
| 05 | Toronto | Travel & Leisure | 14.19× | ||
| 06 | Vancouver | Travel & Leisure | 13.63× | ||
| 07 | Ontario | Travel & Leisure | 13.40× | ||
| 08 | Quebec City | Travel & Leisure | 13.26× | ||
| 09 | British Columbia | Travel & Leisure | 12.18× | ||
| 10 | Quebec | Travel & Leisure | 9.16× | ||
| 11 | Ireland | Travel & Leisure | 8.56× | ||
| 12 | Australia | Travel & Leisure | 6.58× | ||
| 13 | Duolingo | Business & Career | 5.93× | ||
| 14 | Country | Travel & Leisure | 5.72× | ||
| 15 | International student | Business & Career | 5.15× | ||
| 16 | Language | Business & Career | 2.63× | ||
| 17 | English language | Politics & Society | 2.21× | ||
| 18 | United States | Travel & Leisure | 1.99× | ||
| 19 | Harry Potter | Movies & TV | 1.53× | ||
| 20 | Botafogo | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.51× | |
| Career Orientation | POWER | 1.36× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.02× | |
| Convenience Orientation | PREMIUM | 1.02× |
Canada has an estimated audience of 18,239,162 people in Brazil, concentrated in São Paulo and Minas Gerais.
57.4% of Canada fans are female, 42.6% are male, with an average age of 39.7 years.
Canada fans show strongest brand affinity for Ottawa (18.93×), Toronto (14.19×), and Ontario (13.4×) over the country average.
Canada fans in Brazil are most concentrated in São Paulo (reach ~5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Toronto (14.19×), Ontario (13.4×), Quebec (9.16×), and Montreal (16.01×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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