A data profile of the people who buy, follow and care about Argentina in Brazil — modelled from more than twelve digital signal sources. Argentina has an estimated audience of 7,687,753 people in Brazil.
Argentina has an estimated audience of 7,687,753 people in Brazil. 55.9% are female, 44.1% are male, average age 42.5. Top brand affinities: Bad Bunny, Rock music, Spanish language, MSN, Churrascaria.
Top brand affinities include Bad Bunny, Rock music, Spanish language, with strongest over-indexing on Bad Bunny (4.38× the country average).
Demographically, the Argentina audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Argentina fan in Brazil is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Argentina profile in Brazil.
55.9% are female, 44.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.5 |
| Estimated audience size | 7,687,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Argentina audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| Spain | 7.8% |
| Mexico | 7.7% |
The strongest cross-interests of the Argentina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerolíneas Argentinas | Travel & Leisure | 5.78× | ||
| 02 | Bad Bunny | Music & Radio | 4.38× | ||
| 03 | Rosalia | Music & Radio | 3.76× | ||
| 04 | Cher | Music & Radio | 3.71× | ||
| 05 | Churrascaria | Food & Beverages | 2.70× | ||
| 06 | Spanish language | Politics & Society | 2.59× | ||
| 07 | Mexico | Travel & Leisure | 2.56× | ||
| 08 | Island | Travel & Leisure | 2.07× | ||
| 09 | Manaus | Travel & Leisure | 2.03× | ||
| 10 | MSN | News | 1.94× | ||
| 11 | Submarino | Shopping | 1.85× | ||
| 12 | Dafiti | Fashion & Accessoires | 1.74× | ||
| 13 | Lodging | Travel & Leisure | 1.72× | ||
| 14 | Public transport | Cars & Mobility | 1.67× | ||
| 15 | Brad Pitt | Movies & TV | 1.56× | ||
| 16 | Localiza | Cars & Mobility | 1.54× | ||
| 17 | Coritiba Foot Ball Club | Sports | 1.53× | ||
| 18 | Rock music | Music & Radio | 1.52× | ||
| 19 | Goiás Esporte Clube | Sports | 1.51× | ||
| 20 | Petrobras | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Mindfulness | BALANCE | 0.65× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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