Brazil Audience in Brazil
Brazil has an estimated audience of 33,422,633 people in Brazil. 59.6% are female, 40.4% are male, average age 39.9. Top brand affinities: NBA, Polo Ralph Lauren, Drop shipping, Nature, Air travel.
Top brand affinities include NBA, Polo Ralph Lauren, Drop shipping, with strongest over-indexing on NBA (4.83× the country average). Demographically, the Brazil audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Brazil fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.9 |
| Estimated audience size | 33,422,633 |
Audience persona
The typical Brazil fan in Brazil is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for NBA.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA | 4.83× | Sports |
| Polo Ralph Lauren | 15.57× | Fashion & Accessoires |
| Drop shipping | 2.55× | Shopping |
| Nature | 1.81× | Home & Garden |
| Air travel | 2.04× | Travel & Leisure |
| Social media | 1.51× | Business & Career |
| 1.84× | Technology & Electronics | |
| Organic farming | 2.16× | Food & Beverages |
| Anti-aging cream | 2.5× | Beauty & Wellness |
| mulheres | 2.07× | Movies & TV |
| Cristiano Ronaldo | 1.61× | Sports |
| Hairstyle | 2.07× | Beauty & Wellness |
| Sport Club do Recife | 1.82× | Sports |
| Mixed martial arts | 2.74× | Sports |
| Premier League | 1.73× | Sports |
| Knitting | 1.82× | Home & Garden |
| Hair conditioner | 2.11× | Beauty & Wellness |
| True Detective | 2.12× | Movies & TV |
| Sustainability | 2.11× | Politics & Society |
| 1.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.96 |
| Travelling | THRILL | 1.92 |
| Luxury Orientation | PREMIUM | 1.52 |
| Creativity | OPEN | 1.47 |
| Sustainability | BALANCE | 1.31 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
See Brazil audiences in other countries
More Country audiences in Brazil
- Canada (18,239,163)
- Portugal (16,922,280)
- United States (16,019,625)
- Chile (7,903,841)
- Argentina (7,687,753)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.