A data profile of the people who buy, follow and care about Brazil in Brazil — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 33,422,633 people in Brazil.
Brazil has an estimated audience of 33,422,633 people in Brazil. 59.6% are female, 40.4% are male, average age 39.9. Top brand affinities: Polo Ralph Lauren, Miles Teller, Dennis Quaid, Hamster, UniEuro.
Top brand affinities include Polo Ralph Lauren, Miles Teller, Dennis Quaid, with strongest over-indexing on Polo Ralph Lauren (1.59× the country average).
Demographically, the Brazil audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Brazil fan in Brazil is more female, around 39.9 years old, with strong Individualism tendencies and a notable affinity for Polo Ralph Lauren.
The key figures that characterise the Brazil profile in Brazil.
59.6% are female, 40.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.9 |
| Estimated audience size | 33,422,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Brazil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
The strongest cross-interests of the Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danish Superliga | Sports | 1.94× | ||
| 02 | UniEuro | Shopping | 1.90× | ||
| 03 | Hamster | Pets & Animals | 1.67× | ||
| 04 | Miles Teller | Movies & TV | 1.63× | ||
| 05 | Polo Ralph Lauren | Fashion & Accessoires | 1.59× | ||
| 06 | Data warehouse | Technology & Electronics | 1.56× | ||
| 07 | Dennis Quaid | Movies & TV | 1.53× | ||
| 08 | Koala | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.22× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Family Orientation | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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