A data profile of the people who buy, follow and care about Brazil in Italy — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 4,947,378 people in Italy.
Brazil has an estimated audience of 4,947,378 people in Italy. 54.4% are female, 45.6% are male, average age 40.5. Top brand affinities: Wikipedia, Bad Bunny, Genetics, Brazil national football team, Volunteering.
Top brand affinities include Wikipedia, Bad Bunny, Genetics, with strongest over-indexing on Wikipedia (3.3× the country average).
Demographically, the Brazil audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Brazil fan in Italy is balanced, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Brazil profile in Italy.
54.4% are female, 45.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.5 |
| Estimated audience size | 4,947,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Brazil audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
The strongest cross-interests of the Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 6.28× | ||
| 02 | New Testament | Politics & Society | 3.85× | ||
| 03 | Brazil national football team | Sports | 3.53× | ||
| 04 | Improvisation | Music & Radio | 3.38× | ||
| 05 | Wikipedia | Internet & Social Media | 3.30× | ||
| 06 | Satire | Literature | 2.54× | ||
| 07 | Genetics | Kids & Family | 2.31× | ||
| 08 | Rose | Home & Garden | 2.27× | ||
| 09 | La Liga | Sports | 2.25× | ||
| 10 | Local news | News | 2.20× | ||
| 11 | Doctor of Medicine | Business & Career | 2.11× | ||
| 12 | Spanish language | Politics & Society | 2.10× | ||
| 13 | General practitioner | Health | 2.02× | ||
| 14 | Foot Locker | Shopping | 1.93× | ||
| 15 | Sanremo Music Festival | Music & Radio | 1.87× | ||
| 16 | Volunteering | Politics & Society | 1.81× | ||
| 17 | Mediaset | Technology & Electronics | 1.75× | ||
| 18 | Canada | Travel & Leisure | 1.63× | ||
| 19 | Subscription business model | Shopping | 1.61× | ||
| 20 | Milk | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Individualism | JOY | 1.35× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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