A data profile of the people who buy, follow and care about Brazil in Spain — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 5,234,192 people in Spain.
Brazil has an estimated audience of 5,234,192 people in Spain. 57.3% are female, 42.7% are male, average age 40.4. Top brand affinities: Arezzo, Swimming pool, Hotmart, Mario Vargas Llosa, Religion.
Top brand affinities include Arezzo, Swimming pool, Hotmart, with strongest over-indexing on Arezzo (8.18× the country average).
Demographically, the Brazil audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Brazil fan in Spain is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Arezzo.
The key figures that characterise the Brazil profile in Spain.
57.3% are female, 42.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.4 |
| Estimated audience size | 5,234,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Brazil audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
The strongest cross-interests of the Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arezzo | Travel & Leisure | 8.18× | ||
| 02 | Mario Vargas Llosa | Literature | 7.23× | ||
| 03 | Hotmart | Shopping | 5.45× | ||
| 04 | Swimming pool | Sports | 2.86× | ||
| 05 | Philippines | Travel & Leisure | 2.10× | ||
| 06 | YouTube Music | Internet & Social Media | 2.10× | ||
| 07 | Millie Bobby Brown | Movies & TV | 2.06× | ||
| 08 | BP | Cars & Mobility | 2.05× | ||
| 09 | Political science | Business & Career | 1.99× | ||
| 10 | Michael Jackson | Music & Radio | 1.95× | ||
| 11 | Genetics | Kids & Family | 1.82× | ||
| 12 | Preventive healthcare | Health | 1.75× | ||
| 13 | Clinic | Health | 1.67× | ||
| 14 | Julio Iglesias | Music & Radio | 1.65× | ||
| 15 | Radio | Technology & Electronics | 1.61× | ||
| 16 | Religion | Business & Career | 1.60× | ||
| 17 | Folklore | Politics & Society | 1.58× | ||
| 18 | Solar energy | Home & Garden | 1.58× | ||
| 19 | Air Europa | Travel & Leisure | 1.54× | ||
| 20 | Orange | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.91× | |
| Spirituality | BALANCE | 1.48× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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