Brazil Audience in Spain
Brazil has an estimated audience of 5,234,192 people in Spain. 57.3% are female, 42.7% are male, average age 40.4. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Mario Vargas Llosa, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Brazil audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Individualism.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Brazil fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.4 |
| Estimated audience size | 5,234,192 |
Audience persona
The typical Brazil fan in Spain is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 3.64× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Mario Vargas Llosa | 4.79× | Literature |
| Julio Iglesias | 2.49× | Music & Radio |
| Movistar | 2.26× | Technology & Electronics |
| United Nations | 6.36× | Politics & Society |
| Oncology | 5.64× | Health |
| Arezzo | 8.26× | Travel & Leisure |
| CAC 40 | 2.51× | Business & Career |
| Livemusic | 2.81× | Music & Radio |
| Hair conditioner | 3.64× | Beauty & Wellness |
| Taco | 4.57× | Food & Beverages |
| Israel | 5.38× | Travel & Leisure |
| Orange | 2.56× | Technology & Electronics |
| Hotmart | 5.22× | Shopping |
| Hoodie | 3.85× | Fashion & Accessoires |
| Mapfre | 2.3× | Business & Career |
| Girona | 2.62× | Sports |
| Swimming pool | 2.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.07 |
| Individualism | JOY | 1.07 |
| DIY Mentality | THRILL | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
| Spirituality | BALANCE | 1.02 |
| LGBTQ+ Identity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
See Brazil audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.