A data profile of the people who buy, follow and care about Swimming pool in Spain — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 4,610,104 people in Spain.
The average Swimming pool fan in Spain is 45.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana.
Top brand affinities include Brazil, IKEA, AliExpress, with strongest over-indexing on Brazil (2.86× the country average).
Demographically, the Swimming pool audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Swimming pool fan in Spain is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Brazil.
The key figures that characterise the Swimming pool profile in Spain.
61.2% are female, 38.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 45.5 |
| Estimated audience size | 4,610,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Swimming pool audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
Where the Swimming pool audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 1.91× | |
| 02 | Balearic Islands | ~200K | 1.53× | |
| 03 | Catalonia | ~1M | 1.40× | |
| 04 | Comunidad Valenciana | ~700K | 1.40× | |
| 05 | Andalusia | ~1M | 1.33× | |
| 06 | La Rioja | ~30K | 1.10× | |
| 07 | Region of Murcia | ~200K | 1.08× | |
| 08 | Navarre | ~60K | 0.97× | |
| 09 | Basque Autonomous Country | ~200K | 0.87× | |
| 10 | Community of Madrid | ~700K | 0.86× | |
| 11 | Aragon | ~100K | 0.84× | |
| 12 | Principality of Asturias | ~90K | 0.81× | |
| 13 | Cantabria | ~50K | 0.79× | |
| 14 | Castile and León | ~200K | 0.77× | |
| 15 | Extremadura | ~70K | 0.71× | |
| 16 | Galicia | ~100K | 0.66× | |
| 17 | Castilla-La Mancha | ~100K | 0.62× |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reseller | Shopping | 4.61× | ||
| 02 | Gated community | Home & Garden | 2.89× | ||
| 03 | Brazil | Travel & Leisure | 2.86× | ||
| 04 | Academy | Business & Career | 1.92× | ||
| 05 | Summer | Travel & Leisure | 1.85× | ||
| 06 | Discounting | Shopping | 1.84× | ||
| 07 | ONCE (cycling team) | Sports | 1.82× | ||
| 08 | AliExpress | Shopping | 1.79× | ||
| 09 | IKEA | Home & Garden | 1.78× | ||
| 10 | Garden | Home & Garden | 1.78× | ||
| 11 | Primark | Shopping | 1.72× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.72× | ||
| 13 | Trousers | Fashion & Accessoires | 1.69× | ||
| 14 | Sun | Travel & Leisure | 1.67× | ||
| 15 | Carrefour Express | Shopping | 1.66× | ||
| 16 | Stradivarius | Shopping | 1.65× | ||
| 17 | Aldi | Shopping | 1.60× | ||
| 18 | Flower | Home & Garden | 1.60× | ||
| 19 | Airbnb | Travel & Leisure | 1.58× | ||
| 20 | Carrefour | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Travelling | THRILL | 1.46× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.96× | |
| Social Media Usage | JOY | 1.00× | |
| Urban Lifestyle | OPEN | 1.03× |
Swimming pool has an estimated audience of 4,610,104 people in Spain, concentrated in Andalusia and Catalonia.
61.2% of Swimming pool fans are female, 38.8% are male, with an average age of 45.5 years.
Swimming pool fans show strongest brand affinity for Brazil (2.86×), IKEA (1.78×), and AliExpress (1.79×) over the country average.
Swimming pool fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Comunidad Valenciana (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Swimming pool itself, the audience over-indexes on IKEA (1.78×), AliExpress (1.79×), Garden (1.78×), and Reseller (4.61×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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